International Sr. Director, Marketing

Overview:

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has an excellent opportunity for a Senior Director, International Marketing in our International Business Development department!

This position can be home-based.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

This individual will be expected to develop and expand business offerings relationships to advance revenue and mission impact of the Association in assigned markets. Responsible for leading and managing product development and marketing to achieve revenue goals through driving both new and organic business. Also accountable for developing and managing strategic marketing plans, market and account analysis and evaluation, and key partnerships.

• Oversees development and execution of marketing plan for the international markets to include product, price, promotion, and place. The marketing plans will identify the product opportunities and updates in the assigned markets and work with Product Development and vendors to see the product to execution
• Provide leadership and guidance for shared resources within the International Alliance Business Unit for activities within the Resuscitation portfolio of programs.
• Provides direct supervision and coaching to staff. Trains and encourages professional development and best practices in sales and customer support services. Ensures that account services team maintains the business unit's contact management system to track leads at various stages of the selling cycle
• Cultivates existing relationships with program participants to influence the accounts to expand participation and to stimulate their interest to also explore other opportunities with the Association Collaborates with the Affiliates in the assigned areas of responsibility. Provides consultation and training to regional staff and volunteers on all Healthcare Business Solutions related issues
• Sets performance objectives staff and monitors performance against goals; and conducts performance evaluations. Tracks performance statistics by individual team members and for the overall department to document account losses, account progress toward closure and accounts won
• Develops and maintains a budget for assigned projects. Researches and identifies new opportunities for product development and account improvement

Qualifications:

• Bachelor’s Degree or equivalent work experience
• Minimum of five (5) years of experience
• Minimum of five (5) years of experience in international sales and marketing to major clients (corporations, hospitals, governments, etc.)
• Ability to develop and monitor budgets
• Proven ability to lead and motivate direct reports to achieve sales goals
• Ability to formulate effective business-to-business marketing/sales plans
• Ability to work independently and effectively manage multiple projects in a fast-paced environment
• Proven negotiation skills
• Strong verbal, written, interpersonal, presentation, persuasion and consulting skills required
• Ability to travel up to 40% locally and overnight

Preferred Skills:

• Extensive knowledge of and experience with the American Heart Association National/Affiliate structures and Alliance Partners; knowledge of the Association's National Emergency Cardiovascular Care Programs, policies and procedures desired

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed.
  
  
• Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs; elgibility for an incentive program is based on the type of position.  
  
  
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
  
  
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
  
  
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
  
  
• Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the AHA will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.

This position not a match with your skills?  Click here to see other opportunities.

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE/Protected Veterans/Persons with Disabilities

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