Strategic Programs Manager - B2B SaaS Marketing

SUMMARY

At the heart of the Avetta Marketing model is a strategic shift to mature and orchestrate our operations and program management. Reporting directly to the CMO, our senior manager of strategic programs  will empower the marketing team with planning, process, program management and reporting frameworks and execution excellence to integrate marketing functions, ensuring our work is aligned to our priorities, delivering to the expected business results and KPIs and improving our overall operating efficiencies.  This is a critical role as part of the Office of the CMO and will work very closely with the Marketing Leadership team to influence strategic and functional planning and lead overall execution, communications and change management efforts.

If residing within commutable distance to one of our offices, a hybrid schedule would be offered (3 days in office, 2 days work from home).  Remote work may be considered for those outside of commutable distance to an office.

ESSENTIAL DUTIES AND RESPONSIBILITIES: 

• Strategic and Functional Planning: Partner with the Marketing Leadership team in the build-out of our annual strategic marketing plan. Orchestrate functional plan development and quarterly updates. Lead in the execution of key initiatives that require cross-team integration.
• Communications: Build and manage planning communications to articulate the vision, objectives, scope of work, outcomes, KPIs and timelines required. This includes creating and executing a cadence of CMO communications externally through social media (ie LinkedIn posts) and internally to the org and key business stakeholders (ie a quarterly Marketing newsletter).
• Program and Project Management: Lead the management of high value, high impact strategic initiatives that require deep cross functional collaboration. Scope and create repeatable frameworks to define RACI models, plans, timelines and KPIs. Lead process documentation and development for and project management of key programs incorporating planning and execution best practices and agile methodologies. Lead in executing program and project level communications and guiding on change management.
• Budget Operations: Own the processes and work associated with managing our annual marketing budget and recommend marketing budget allocations. Partner with finance and functional leaders to build business cases and track, manage and optimize spend categorization to ensure our programs are delivering on expected ROI.
• Governance and Operational Excellence: Establish, create and publish best practices, documentation and strategic operating models. Help to identify, analyze, evaluate and define risk mitigation strategies to improve the team’s operating effectiveness and opportunities to clarify accountability.
• Reporting and KPIs: Collaborate with Marketing Leadership and functional teams to create the reporting and communications vehicles that showcase our progress to program level KPIs such as: lead funnel volume and pipeline conversion, % of marketing contribution to pipeline, key persona engagement for new logo and expansion opportunities and campaign performance and optimization.

IDEAL QUALIFICATIONS: 

• Bachelor’s degree in marketing or related field
• PMP, Project Management certification or training in related field
• 3-5+ years of relevant marketing program management experience inside B2B SaaS companies
• Expert in getting things done and keeping them running; highly comfortable working independently in a fast-paced environment
• Proven experience in developing frameworks that can be replicated and adapted for scale
• Superior collaborator and executor with excellent verbal, written, listening and presentation skills for communicating to and influencing a wide range of audiences including executives, colleagues and cross-functional teams
• Exceptional at utilizing escalation paths, updating executive stakeholders and translating strategy into execution

At Avetta, we are committed to salary transparency to ensure equitable hiring practices and promote trust. The salary range included in this job posting is based on internal and market data and the role's responsibilities. The final compensation offered to a candidate will be determined by several factors, including work location, job-related skills, experience, and relevant education or training.

The salary range for this position is $65,000 - $125,000 USD per year, with a potential bonus.

Benefits included:

• Health, Dental, and Vision Insurance
• 401(K)
• Paid Time Off

To apply for the Strategic Programs Manager position, please submit your online application by March 15, 2025, at 11:59 PM PST.

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