Product Marketing Manager, Competitive Intelligence

Location: Remote

Reports to: Katie Rapp

About the Team:

AlphaSense Marketing is a revenue and pipeline-focused marketing team that encompasses demand generation, product marketing, corporate communications, PR / AR, brand, customer marketing, content marketing, and events. At our core, we’re here to support AlphaSense’s growth, which we do by contributing to pipeline and revenue; developing a brand that’s widely known to the markets we serve; and encouraging user engagement both within our product and with our brand.

About the Role: 

We are looking to hire someone with product marketing expertise, strong competitive intelligence and data analysis skills.

We're seeking a data-driven Product Marketing Manager who excels at translating competitive intelligence into actionable insights that drive strategic positioning and go-to-market success. The ideal candidate will leverage strong analytical skills to conduct comprehensive competitive mapping, SWOT analyses, and win/loss reviews while effectively communicating market trends and recommendations back into the organization to improve competitive positioning, differentiation, and roadmap priorities.

Who You Are:

• 3+ years’ experience working in product marketing, ideally at a fintech company or financial services firm.
• Experience conducting deep competitive research and producing regular reports to inform GTM and product strategy. 
• Plus: Experience targeting or working with analysts, managers, and executives at asset management firms, hedge funds, PE firms, and investment banks.
• Strong message development skills, excellent writer, and communicator (written and verbal).
• Experience developing sales enablement materials, and supporting sales & marketing content.  
• Demonstrable understanding of marketing concepts, metrics, and tools.
• Highly analytical with the ability to identify market opportunity areas and test campaign ideas.
• Strong project manager with the ability to conceive and manage programs and projects across cross-functional teams within an organization.

What You’ll Do: 

• Develop and maintain comprehensive competitive battlecards that equip sales teams with actionable intelligence on competitor strengths, weaknesses, and effective counter-positioning strategies.
• Conduct quarterly win/loss analysis interviews with customers and prospects to identify key decision factors, synthesizing findings into clear recommendations for product enhancements and messaging refinements.
• Create and present competitive landscape reports to leadership, highlighting market shifts, emerging threats, and strategic opportunities with data-backed insights and visualizations.
• Collaborate with product management to identify competitive gaps and opportunities, ensuring these insights are incorporated into roadmap planning and feature prioritization discussions.
• Effectively measure, optimize and communicate results of initiatives.
• Project manage and collaborate to execute on deliverables including timelines, ROI/results, and changes/improvements.