Partner Development Manager

Job Description:

THE COMPANY

We, at Fitronics, are a software brand that has been producing market-leading software to the fitness and leisure industry for over 15 years. With a portfolio of cutting-edge solutions to increase member retention and reduce admin time for leisure-based organisations. The Fitronics brands include, TRP, CoursePro, Strive, Consult, MEA. 

The company is always striving to lead the industry it serves and bring forward new ideas and innovate through technology to help more people get active. As we continue to develop, we are looking to recruit a 1st Line Support Consultant to support and delight our customers and to be an integral part of our Support Team, who are a friendly and helpful bunch, enjoy a bit of banter and love getting stuff done.

As part the Jonas Group of companies, we offer excellent opportunities for progression in territories throughout the world.

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POSITION - Partner Development Manager

We are looking for a driven and strategic Partnership Development Manager to join our sales team, reporting to the Commercial Sales Manager. In this role, you will be responsible for expanding our partner ecosystem, nurturing existing partnerships, and driving revenue growth through reseller and channel partner networks. Your focus will be on partner recruitment, enablement, and performance management, ensuring that our partners have the tools and support needed to succeed.

You will work with both independent resellers and organisations within our software group, while also expanding our reach beyond these existing relationships. This role requires a blend of business development, relationship management, and strategic execution.

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Job Responsibilities

Partner Recruitment & Business Development

•             Identify, recruit, and onboard new reseller and channel partners to expand market reach.

•             Develop and execute strategies for partner acquisition, engagement, and retention.

•             Work closely with marketing teams to create partner-specific campaigns and initiatives.

•             Lead partner contract negotiations, ensuring mutually beneficial agreements.

•             Build a strong pipeline of potential partners through proactive market research and networking.

Partner Enablement & Account Management

•             Provide comprehensive onboarding and training for partners, ensuring they have the necessary knowledge and tools to sell effectively.

•             Conduct regular business reviews with partners to track performance and identify growth opportunities.

•             Serve as the primary point of contact for partner relationships, addressing concerns, aligning goals, and ensuring ongoing success.

•             Develop and maintain partner sales playbooks, battlecards, and competitive positioning resources.

•             Facilitate collaboration between internal teams and partners to optimize support and drive revenue growth.

Market & Competitive Awareness

•             Stay informed about industry trends, market conditions, and competitor activity to inform partner strategy and positioning.

•             Work with internal teams to develop competitive insights and share them with partners.

•             Monitor and analyse partner performance metrics to optimise engagement and sales strategies.

Performance & Reporting

•             Track key performance indicators (KPIs) including partner-sourced revenue, active reseller engagement, and pipeline growth.

•             Maintain accurate records in Zoho CRM, ensuring visibility into partner activity and sales performance.

•             Deliver accurate weekly and quarterly sales forecasts based on partner pipeline and revenue contributions.

•             Represent the company at industry events, trade shows, and partner meetings to build relationships and drive growth.

Collaboration & Strategy

•             Work cross-functionally with product, marketing, and sales teams to align partner initiatives with business goals.

•             Develop joint go-to-market strategies with key partners to maximize opportunities.

•             Manage internal partner incentive programs and marketing development funds (MDF) to drive engagement and sales.

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Job Qualifications

•             Proven experience in channel sales, partner management, or reseller engagement in a software/SaaS environment.

•             Strong understanding of reseller business models, partner programs, and channel sales dynamics.

•             Demonstrated ability to build and manage strategic partnerships that drive revenue.

•             Excellent negotiation and communication skills, with the ability to influence at all levels.

•             Experience with partner marketing, co-selling, and co-marketing strategies.

•             Strong analytical skills to assess partner performance and identify growth opportunities.

•             Familiarity with Zoho CRM or similar CRM systems.

•             UK Driving License required.

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Personal Characteristics

•             Strategic thinker with a long-term vision for partner success and revenue growth.

•             Strong relationship builder who can establish trust and credibility with partners.

•             Proactive and results-driven, with a focus on delivering measurable business impact.

•             Excellent problem-solving skills and the ability to navigate complex partner dynamics.

•             Self-motivated and able to work independently, while also collaborating effectively with cross-functional teams.

•             Exceptional interpersonal and communication skills, with the ability to engage senior stakeholders

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Competencies

Business Acumen

Understanding of leisure / sport industry

Drive for Results

Negotiating & Influencing

Project management experience

Strategic Thinking

Presentation & Communication Skills

Market & Competitive Awareness

Partner Relationship Management

Only candidates who are eligible to live and work in the UK need apply.

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More About Jonas Software:

Jonas Software is the leading provider of enterprise management software solutions to the Country and Golf Clubs, Foodservice, Construction, Fitness & Sports, Attractions, Salon & Spa, Education, Radiology/Laboratory Information Systems, and Product Licensing industries. Within these vertical markets, Jonas is made up of over 65 distinct brands, which are respected and leaders within their own domain.

Jonas’ vision is to be the branded global leader across the aforementioned vertical markets and to be recognized by customers and respective industry stakeholders as the trusted provider of ‘Software for Life’ and as an ambassador for technology, product innovation, quality, and customer service.

Jonas Software is the valued technology partner of over 60,000 customers worldwide in more than 30 countries. Jonas employs over 2,000 skilled individuals consisting of a cross-section of industry experts and technology professionals.  Jonas is headquartered in Canada and also operates offices throughout North America, the United Kingdom, Europe, Australia New Zealand and Africa.  Jonas is a 100% owned subsidiary of Constellation Software Inc., headquartered in Toronto and traded on the S&P/TSX 60.

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