Email Marketing Specialist

***Application Deadline: March 7th, 2025 at 12 PM EST***

Job Description:

Summary: The Email Marketing Specialist (EMS) is an essential member of Farm Sanctuary’s CRM, marketing, and communications teams. Working closely with the CRM team, director of Marketing, and content creators, the EMS helps drive engagement across all programmatic areas. This role is ideal for a creative, data-driven, and organized individual.

Responsibilities:

• In collaboration with the Communications Department, develop and implement email marketing campaigns and member communications using Salesforce Marketing Cloud and data to increase subscriber engagement, retention, and long-term value.
• Maintain email marketing calendar and collaborate on email marketing strategies to support campaign and programmatic KPIs.
• Manage email performance optimization by designing and implementing tests, maintaining data and analytics dashboards, and producing regular reports with actionable insights using Salesforce Marketing Cloud tools.
• Produce and execute all email deliveries to Farm Sanctuary’s subscriber base through Salesforce Marketing Cloud.
• Manage audience segmentation, data extensions, and automation workflows within Salesforce Marketing Cloud.
• Produce donation, advocacy, registration, surveys, and other online forms and communications as needed to support programmatic work and marketing campaigns.
• Use CRM to build and export audiences and segments for email deliveries and paid advertising.
• Ensure compliance with email marketing regulations such as CAN-SPAM and GDPR.
• Maintain knowledge of evolving best practices for email marketing, Farm Sanctuary’s target audience, digital marketing, and competitive trends to promote organizational excellence.
• Collaborate with technical teams to integrate Salesforce Marketing Cloud with other systems as needed.
• Ensure organizational marketing data security.

Required Qualifications

• Salesforce Marketing Cloud Certification (Email Specialist or Marketing Cloud Consultant).
• In-depth knowledge of Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, and Content Builder.

• Experience with Salesforce Sales Cloud.
• Experience with creating engagement forms: donation forms, action alerts, ticket forms, etc.
• Proficiency in HTML/CSS for email coding; experience with AMPscript and SQL.

Preferred Qualifications

• Minimum of five (5) years of experience in email marketing or relevant experience.
• Working knowledge of Google Suite and Asana or equivalent project management software, or a willingness to learn both.
• Highly organized and able to handle multiple projects simultaneously.
• Strong analytical skills with the ability to interpret data.
• Attention to detail and critical thinking skills.
• Alignment with Farm Sanctuary’s values of compassion, understanding, integrity, transformation, and freedom.
• Familiarity, commitment to, and experience with the practice of equity and social justice, and the principles embedded in Farm Sanctuary’s mission.

We embrace candidates from a range of backgrounds and experiences, regardless of whether they satisfy all the specified requirements. We encourage you to apply, even if you have an unconventional or non-traditional background.

Specifications:

• Terms of employment: Regular Full-Time Exempt Position
• Reports to: Director, Technology and Information Systems 

Direct reports: N/A

• Pay: $74,000-82,000 salary 

Location: Remote in United States 

• Travel: N/A
• Benefits: Competitive benefits package, including 13 paid holidays; generous paid time off; health, dental, vision, and life insurance; 403(b) plan; flexible spending accounts; long-term disability insurance; free access to the CALM meditation app; and access to the Nivati wellness platform

Farm Sanctuary is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, or age.  

The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required for this position. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.

Any photos or videos taken in the scope of employment and/or related to Farm Sanctuary are considered work product and intellectual property of Farm Sanctuary.

Our Process:

• Stage 1: 30-minute virtual interview with the P&C Recruiter
• Stage 2: Virtual Panel Interview with the Hiring Team
• Stage 3: Virtual Interview with Hiring Manager
• Stage 4: Reference checks
• Stage 5: Job offer