Email Marketing Specialist

Lima One Capital is revolutionizing the private lending industry. As a trailblazer in real estate investment financing, we empower investors with innovative loan solutions that drive growth and create opportunities. Our bold, forward-thinking approach fuels our success, and we’re just getting started. 

The marketing team at Lima One Capital is at the forefront of this movement, serving as a strategic growth driver for the company. By blending data-driven strategies with new technology, we amplify our message, engage our audience, and deliver results that set us apart in the market. 

We’re looking for a talented Email Marketing Specialist who thrives in a fast-paced environment, lives for data-driven insights, and has the technical expertise to elevate our email marketing efforts. This role is ideal for a detail-oriented professional who is passionate about campaign performance and leveraging data to drive continuous improvement. 

Responsibilities:

• Data Management & Hygiene: Own and maintain the integrity of our email and web database within HubSpot, ensuring accurate segmentation, clean data, and proper integrations with Salesforce and other platforms. 
• Reporting & Insights: Deliver actionable insights through in-depth reporting on key metrics, including open rates, click-through rates, and conversion rates. Provide recommendations to optimize campaigns based on performance data. 
• Campaign Development: Collaborate on campaign strategy, lending value as the expert on audience segments and engagement within the lifecycle of our customers.  
• Campaign Analysis: Evaluate email performance and customer engagement to inform testing strategies, enhancements, and opportunities for improvement in content, collaborating with the Content and Campaign and sales teams as needed. 
• A/B Testing: Propose and execute A/B tests on subject lines, CTAs, and other campaign elements to maximize engagement and conversion rates. 
• Technical Execution: Build and deploy email campaigns and workflows in HubSpot, bringing campaigns to life and ensuring flawless execution and alignment with strategic objectives. 
• Collaboration: Partner closely with the Content & Campaign, RevOps, and Experiential teams to ensure campaigns align with broader marketing and sales initiatives. 
• Compliance and Best Practices: Ensure all email campaigns comply with industry regulations (CAN-SPAM, GDPR, etc.) and follow email marketing best practices. 

Who You Are:

• Data-Driven Strategist: You see every campaign as an opportunity to uncover actionable insights through analytics and reporting. 
• Tech-Savvy Marketer: You have hands-on experience with HubSpot and Salesforce and understand how to optimize these tools for maximum efficiency and impact. 
• Customer-Centric Thinker: You’re passionate about leveraging data to create meaningful connections and improve the customer journey. 
• Detail-Oriented Executor: You thrive on precision and accuracy, ensuring data hygiene and campaign execution are flawless. 
• Collaborative Innovator: You work effectively within cross-functional teams and bring fresh ideas to the table. 

• Bachelor’s degree in Marketing, Business, or related field. 
• 3+ years of experience in email marketing, with a proven track record of driving measurable results. 
• Experience developing short form and long form content including campaigns, newsletters and through leadership pieces.  
• Proficiency in HubSpot and Salesforce, including automation, segmentation, and reporting capabilities. 
• Strong analytical skills and experience using data to inform decisions and strategies. 
• Knowledge of email marketing best practices, regulations, and trends. 
• Copywriting or graphic design skills a plus.  
• Ability to manage multiple projects and deadlines in a dynamic environment. 

What We Offer

• Medical, Dental and Vision benefits
• Life, Short-Term Disability, Long-Term Disability
• 401K with company match
• Excellent training
• PTO, sick days and holidays
• 4 work from home days per month
• Parental Leave
• Great Culture
• Paid parking
• Personal and professional development opportunities

About Lima One Capital:

Lima One Capital is the nation’s premier lender for real estate investors. Recognized by the Inc.5000 as one of America’s fastest growing companies, Lima One specializes in providing real estate investors with financing for their rental, fix-and-flip, and multifamily properties. The company, founded by Marines, is distinguished as one of South Carolina’s Best Places to Work and Top Workplaces. Lima One is headquartered in downtown Greenville, South Carolina, and markets its lending products over a national footprint of 45 states and the District of Columbia. Learn more about us at www.limaone.com/employment.

Lima One Capital does not sponsor H1B Visas. To be considered for employment, a candidate must be authorized to work in the United States for any employer and not require sponsorship, now or in the future.