Customer Marketing Specialist

Ready to be a Titan?

Reporting to the Senior Manager, Customer Marketing, the Customer Marketing Specialist plays a critical role in executing customer marketing initiatives across ServiceTitan, Aspire, and FieldRoutes. While supporting all brands, this role prioritizes ServiceTitan execution due to its larger scope while providing additional execution support for Aspire & FieldRoutes as needed.

With guidance and support from the Customer Marketing Lead (but not direct management), this role is responsible for maintaining the customer communications calendar, executing marketing campaigns, monitoring performance, and supporting content procurement. The Customer Marketing Specialist collaborates across multiple teams to ensure communications are aligned, timely, and effective across all marketing channels.

What you'll do:

• Maintain the Master Customer Communications Calendar, ensuring accurate updates and alignment across marketing, product, and customer success teams.

• Triage customer marketing and communication requests, prioritizing execution across ServiceTitan, Aspire, and FieldRoutes based on strategic importance and campaign needs.

• Execute upon campaign briefs (Release, PMM, etc.), ensuring accurate and timely distribution across multiple marketing channels.

• Manage customer communication calendar updates, campaign execution, and performance tracking, ensuring ServiceTitan’s needs are prioritized while providing support for Aspire & FieldRoutes.

• Monitor the performance of customer marketing and communications, analyzing engagement data and providing actionable insights for optimization.

• Support content procurement for customer marketing efforts, ensuring messaging is clear, relevant, and effective.

• Collaborate with the Customer Marketing Lead for guidance on campaign execution and best practices while aligning with broader customer marketing strategies.

• Develop and distribute customer-facing communications across multiple channels, including email, in-app messaging, web, and social media.

• Ensure consistency in messaging, branding, and tone across all customer communications to maintain a seamless brand experience.

What you'll need: 

• 2-4 years of experience in customer marketing, customer communications, or a related field.

• Bachelor’s degree in Marketing, Communications, or a related field.

• Experience coordinating customer communications across multiple channels (email, in-app, web, social media).

• Strong project management and organizational skills, with the ability to manage multiple tasks and deadlines effectively.

• Experience with customer communication tools, including marketing automation platforms (e.g., HubSpot, Marketo), CRM systems, and project management tools (e.g., Asana, Hive).

• Ability to interpret engagement data and provide actionable insights to enhance customer communications.

• Excellent verbal and written communication skills with strong attention to detail.

Be Human With Us:

ServiceTitan is committed to fair and equitable compensation for all of our employees. We thoughtfully consider a wide range of factors when determining individual compensation. The expected salary range for this role for candidates residing in Canada is between $71,100 CAD - $106,700 CAD. Actual compensation for an individual may vary depending on skills, performance over time, qualifications, experience, and location. In addition to the base salary, the total compensation package also includes an annual bonus, equity and a holistic suite of benefits.