Offer summary

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field., Proven experience in content creation and social media management., Strong analytical skills with experience in data analytics and reporting., Familiarity with SEO best practices and digital marketing strategies..

Key responsabilities:

Create and manage engaging content for multiple social media platforms.

Execute email marketing campaigns and monitor their performance.

Generate monthly analytics reports and provide insights for improvement.

Manage paid advertising campaigns and ensure alignment with brand messaging.

Job description

Content Creation & Social Media Management

• Generate and post visual and written content regularly as per the schedule for the following platforms (6 brand with 2 platforms)

• Develop engaging, high-quality, and brand-aligned content, including images, graphics, videos, and captions.

• Schedule and monitor social media posts, ensuring consistent brand messaging and engagement.

• Respond to comments, messages, and interactions across all social media platforms.

• Identify trends and opportunities for viral or high-engagement content. Email Marketing & Newsletters

• Send out a monthly newsletter covering updates from all brands.

• Create and execute one email campaign per brand per month to promote products, updates, or special offers.

• Monitor email campaign performance, analyze open/click rates, and suggest improvements.

Event & Marketing Calendar Management

• Keep track of the marketing schedule and notify the team about upcoming events.

• Assist in planning and promoting events, ensuring all necessary marketing materials are prepared.

Data Analytics & Reporting

• Generate monthly analytics reports for social media, email campaigns, and ad performance.

• Provide insights, feedback, and suggestions for improvement based on data analysis.

• Track audience engagement, trends, and content performance for optimization. SEO & Website Optimization

• Optimize social media profiles and website content to improve SEO rankings.

• Ensure all brand websites are up-to-date, user-friendly, and aligned with digital marketing best practices.

• Conduct periodic SEO audits and recommend improvements.

Paid Advertising & Campaign Management

• Create and manage Google and Meta Ads for all brands based on campaign goals.

• Ensure ad content aligns with brand messaging and is optimized for performance.

• Analyze ad performance and adjust strategies based on data insights.

• Obtain approval before processing any paid ad campaigns.

General Marketing Support

• Stay updated on industry trends and best practices in digital marketing.

• Research competitors' marketing strategies and suggest improvements.

• Assist with additional marketing tasks as required.

Required profile