Offer summary

Qualifications:

8+ years of experience in copywriting, preferably in the pharmaceutical industry., Strong ability to write clear and cohesive copy across multiple channels including print, digital, and broadcast., Experience in client management and creative negotiation, with a solid understanding of medical references and MLR processes., Proven leadership skills with experience in mentoring and managing teams on complex projects..

Key responsabilities:

Oversee all copy development and ensure quality and consistency across assigned accounts.

Collaborate with strategy and behavioral leads to align creative work with client objectives.

Conceptualize and create advertising campaigns while maintaining brand tone and marketing strategy.

Manage project workflows, mentor direct reports, and participate in brand planning meetings with clients.

Job description

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.

About the Opportunity

The Associate Creative Director, Copy (ACD Copy) is a team leader responsible for overseeing all copy development, ensuring overall quality of content and style to meet on our clients' strategies and objectives. The ACD Copy may work in partnership with the ACD Art to generate advertising campaigns that can support relevant tactics. As ACD Copy, you are expected to understand and contribute to the visual expression of the ideas you put forth. You are a master brand product information specialist and be able to approach Medical/Legal/Regulatory (MLR) review with forethought. ACD Copy reports to the Creative Director (CD). This is a remote opportunity (ET hours).

What you'll do:

Structure a complete narrative across multiple touch points; write in several "voices" to suit client and audience.
Understand the subtleties of the brief; anticipate problems and offers solutions; find ways to accomplish what needs to get done
Collaborate with the Strategy and Behavioral leads to ensure work is on strategy and utilizes appropriate behavioral techniques and/or insights.
Bring new ideas appropriate to our clients' marketing strategy and brand tone
Concept and create campaigns for multiple channels
Master presentation skills with the goal of selling great work through storytelling; partner with their art cohort to present work that surprises and excites
Support planning and strategy in the development of creative or project briefs
Participate in the evolution of brand personality and positioning
Oversee creativity, consistency and quality of creative developed on assigned accounts, from assigned teams
Uphold process for manuscript management; ensure direct reports follow process.
Drive creative team to explore extensions of campaign in tactical execution; comfortable mentoring direct reports on the needs of each channel
Ensure assigned teams are following Agency requirements.
Maintain awareness of budget requirements to insure the best visualization of the product while staying within budget limits; call out when work presented is beyond budget
Work with CD/GCD to set priorities and manage workloads for direct reports and self
Participate in brand planning meetings with client. Collaborate with Planning and Strategy to establish and implement year-long strategic goals
May be assigned to more than one account and is flexible enough to step in across the office as demands require

About You

What you'll bring:

8+ years experience
Pharma experience (both HCP and patient) is required
Write clear, cohesive creative copy for multiple channels (print, digital, broadcast)
An understanding client management, and creative negotiation
Experience overseeing others executing multiple projects and manage complex projects assigned
Understand how to use and apply medical references and validate with Medical Editor partner ahead of MLR submissions
Know AMA style
Maintain an understanding of how work moves through the agency. Follow relevant agency Standard Operation Procedures (SOP)
Understand the principles of production (print, online, broadcast etc.)
Run full broadcast projects, print and video shoots along with ACD Art partner
Viewed as a leader by your primary team. Become a trusted partner to account, strategy and project management counterparts
Manage and engage team/freelancers, helping ensure the success of the whole team
Responsible for training, reviewing and mentoring direct reports
Work with CD/GCD to set priorities and manage workloads so assignments for team are completed within agreed to timeframes

About Us

Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

At Inizio Evoke, we're all in this together—to do the best work possible, in the best possible work place. Are you ready to join us?

The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.

Compensation

$115,000—$150,000 USD

Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.

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