Offer summary

Qualifications:

Bachelor’s degree or relevant experience in a related field., Hands-on experience with developing and reporting on metrics and KPIs., Familiarity with visualization tools like Looker or Tableau, and SQL is a plus., Strong analytical skills with the ability to interpret data and provide actionable insights..

Key responsabilities:

Develop and deliver clear reporting and insights for Brand and Program Marketing campaigns.

Analyze Program Marketing activities to assess effectiveness and impact on goals.

Collaborate with cross-functional teams to align on reporting goals and KPIs.

Execute media tests and ensure data quality for campaign modeling.

Job description

NTT DATA, Inc., a top 10 global IT services company, has an immediate need for an Analyst, Measurement & Attribution to support our media client in REMOTE reporting to Burbank, CA

ROLE Analyst, Measurement & Attribution
INDUSTRY Media
DURATION 6+ month W2 contract (probable extension)
LOCATION REMOTE reporting to Burbank, CA

THE SCOPE

The Analyst, Measurement & Attribution will establish and implement data-driven Brand and Program Marketing campaign planning support and reporting workflows to further accelerate growth.
In this position, you will be responsible for Brand Marketing as well as Program Marketing campaign reporting needs – focusing on insights that will drive viewership and support subscriber acquisition and retention efforts.
The ideal candidate should have a strong background in executing effective reporting, driving measurable results, thriving in a fast-paced environment, and a focusing on optimizations and recommendations that drive incremental growth.
The ideal candidate should also be experienced in planning and executing testing initiatives to develop new learnings.

THE DAILY

Develop clear and meaningful reporting & insights supporting Brand and Program Marketing campaigns.
Analyze and evaluate Program Marketing activities to determine effectiveness and impact on goaled outcomes.
Lead conversations with internal and external cross functional teams to align reporting of goals and KPIs to meet clients’ needs.
Partner with data science team to project campaign outcomes using tools built by data science. Effectively communicate results.
Develop and execute impactful media tests for directly-supported client teams.
Partner with internal partner marketing teams as well as agency teams to develop and implement large scale full funnel testing priorities
Ensure data quality of input variables leveraged by data science partners to build models.
Collaborate with Business Development, Distribution, Brand, and Originals Marketing to evaluate campaign effectiveness.
Keep Senior team and other stakeholders informed of achievement of goals and marketing trends.
Collaborate with agencies and 3^rd party vendors.
Other duties as assigned.

THE ESSENTIAL

Bachelor’s degree and/or relevant experience.
Hands-on experience with developing and reporting on metrics and KPIs for business goals.
Experience working in highly cross-functional and matrixed organizations.
Experience working with visualization tools like Looker, Tableau, etc. Experience in SQL is also a plus.
Ability to analyze, interpret data and use insights to inform program marketers and make recommendations.
Experience developing large-scale and small-scale media tests across digital, social, as well as non-addressable media channels.
Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills.
Ability to adapt rapidly in an agile environment with shifting priorities — must be able to understand the needs of key clients and balance cross functional teams’ needs, reacting quickly, dynamically, and intelligently.
Strong presentation skills are a must.
Familiarity with organic and paid media campaigns.
Ability to both think strategically and execute tactically.
Savvy in building decks and able to synthesize strategy and plans for various audiences.
Proficient in Microsoft, Google Suite, and strong understanding of business statistics

The Company is an equal opportunity employer and makes employment decisions on the basis of merit and business needs. The Company will consider all qualified applicants for employment without regard to race, color, religious creed, citizenship, national origin, ancestry, age, sex, sexual orientation, genetic information, physical or mental disability, veteran or marital status, or any other class protected by law. To comply with applicable laws ensuring equal employment opportunities to qualified individuals with a disability, the Company will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee unless undue hardship to the Company would result.

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