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Art Director, Customer Acquisition

Remote: 
Full Remote
Contract: 
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Offer summary

Qualifications:

Bachelor’s degree or equivalent education and experience, 4-6 years of experience in advertising or direct response materials, Proficient in Adobe Creative Suite with strong typography and editorial design skills, Experience in the publishing industry and as an Art Director is preferred..

Key responsabilities:

  • Conceptualize and create artwork for various brand channels including digital, social, and print.
  • Collaborate and brainstorm ideas in group meetings for new products.
  • Uphold high-quality brand standards while multitasking across multiple platforms.
  • Translate business objectives into compelling designs under aggressive deadlines.

Dotdash Meredith India logo
Dotdash Meredith India SME https://www.dotdashmeredith.com/
201 - 500 Employees
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Job description

This assignment posting is for an Agency Worker opportunity with Dotdash Meredith.  The Agency Worker is paid by a staffing agency employer. Agency Workers will receive a W2 from the staffing agency reporting their earnings for tax purposes.
Art Director, Customer Acquisition

 

The PEOPLE team is seeking an Art Director of Customer Acquisition with direct response mobile app marketing experience to create promotional designs in support of our marketing team’s efforts to drive users acquisition to our new mobile app. 

 

The Art Director’s focus will be to conceptualize, develop, and execute superior direct response/promotional creative assets across all mediums (app store landing pages, web display ads, Facebook, TikTok, YouTube, email, and more). The Candidate will have a demonstrated understanding of mobile app user acquisition principles and KPIs, and experience with app store landing pages and mobile app direct response marketing

 

The Candidate must have extensive design knowledge of typography, color, scale, and layout, as well as working within grid requirements. The candidate is also expected to uphold high-quality brand standards while multitasking efficiently across multiple platforms. The Candidate must be able to work under aggressive deadlines, translate business objectives into compelling designs and creative strategy. Passionate about innovation and staying on top of ever-changing trends in the digital industry. 




Assignment Details: 

 

40 hours a week
Start date: 4/1/2025
End date: 6/30/2025 with potential to extend
Hourly Rate: $45 
Location: Remote - US
This position is fully remote with no in-office requirements (might require coming into an office 1 or 2x a year)



Assignment Responsibilities:

 

80%  Conceptualize and create artwork including photo treatments, logos, illustrations, and social media assets for various brand channels including Digital Editorial, Social, Video, Print and Audience Relationships (email and conversion).

 

20%  Collaborate / Conceptualize Ideas / Group Meetings on New Products






Skills/Experience:



  • Bachelor’s degree, or equivalent education and experience
  • 4-6 years experience in designing and executing successful advertising, promotional or direct response materials within a fast-growing consumer business or agency
  • 1-3 years as an Art Director, 5-10 years as a designer
  • Proficient in Adobe Creative Suite
  • Strong typography skills
  • Strong editorial design skills
  • Publishing industry experience
  • Branding experience
  • Illustration skills a plus
  • Photo experience a plus
  • Knowledge of motion graphics / animation a plus
  • Self-motivated
  • Strong attention to detail
  • Excellent communication skills
  • A team player ready to work in a fast-paced environment
  • Knowledge of Figma a plus but not essential
Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Please be aware of fraudulent recruiters offering opportunities at Dotdash Meredith. If you are in conversations about a job opportunity and wish to confirm its validity, please reach out directly to [email protected].

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Self-Motivation
  • Teamwork
  • Detail Oriented
  • Communication

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