This assignment posting is for an Agency Worker opportunity with Dotdash Meredith. The Agency Worker is paid by a staffing agency employer. Agency Workers will receive a W2 from the staffing agency reporting their earnings for tax purposes.
Art Director, Customer Acquisition
The PEOPLE team is seeking an Art Director of Customer Acquisition with direct response mobile app marketing experience to create promotional designs in support of our marketing team’s efforts to drive users acquisition to our new mobile app.
The Art Director’s focus will be to conceptualize, develop, and execute superior direct response/promotional creative assets across all mediums (app store landing pages, web display ads, Facebook, TikTok, YouTube, email, and more). The Candidate will have a demonstrated understanding of mobile app user acquisition principles and KPIs, and experience with app store landing pages and mobile app direct response marketing
The Candidate must have extensive design knowledge of typography, color, scale, and layout, as well as working within grid requirements. The candidate is also expected to uphold high-quality brand standards while multitasking efficiently across multiple platforms. The Candidate must be able to work under aggressive deadlines, translate business objectives into compelling designs and creative strategy. Passionate about innovation and staying on top of ever-changing trends in the digital industry.
Assignment Details:
40 hours a week
Start date: 4/1/2025
End date: 6/30/2025 with potential to extend
Hourly Rate: $45
Location: Remote - US
This position is fully remote with no in-office requirements (might require coming into an office 1 or 2x a year)
Assignment Responsibilities:
80% Conceptualize and create artwork including photo treatments, logos, illustrations, and social media assets for various brand channels including Digital Editorial, Social, Video, Print and Audience Relationships (email and conversion).
20% Collaborate / Conceptualize Ideas / Group Meetings on New Products
Skills/Experience:
Bachelor’s degree, or equivalent education and experience
4-6 years experience in designing and executing successful advertising, promotional or direct response materials within a fast-growing consumer business or agency
1-3 years as an Art Director, 5-10 years as a designer
Proficient in Adobe Creative Suite
Strong typography skills
Strong editorial design skills
Publishing industry experience
Branding experience
Illustration skills a plus
Photo experience a plus
Knowledge of motion graphics / animation a plus
Self-motivated
Strong attention to detail
Excellent communication skills
A team player ready to work in a fast-paced environment
Knowledge of Figma a plus but not essential
Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
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