Offer summary

Qualifications:

Bachelor's degree in Business, Marketing, or a related field., Proven experience in go-to-market process and strategy development., Strong leadership and collaboration skills for cross-functional teamwork., Excellent analytical skills to inform decision-making with data..

Key responsabilities:

Develop and implement go-to-market strategies aligned with business goals.

Oversee optimization of marketing campaigns and lead management processes.

Collaborate with various teams to ensure successful execution of go-to-market systems.

Monitor performance of initiatives using data analytics for continuous improvement.

Job description

SonicWall is a cybersecurity forerunner with more than 30 years of expertise and is recognized as a leading partner-first company, ensuring our partners and their customers are never alone in the fight against cybercrime. With the ability to build, scale and manage security across the cloud, hybrid and traditional environments in real-time, SonicWall provides relentless security against the most evasive cyberattacks across endless exposure points for increasingly remote, mobile and cloud-enabled users. With its own threat research center, SonicWall can quickly and economically provide purpose-built security solutions to enable any organization—enterprise, government agencies and SMBs—around the world. For more information, visit www.sonicwall.com or follow us on Twitter, LinkedIn, Facebook and Instagram.

Job Title: Director, Go-to-Market Solutions
Location: Remote, USA
Job Summary: The Go-to-Market Solutions Director will lead the unified development and execution of go-to-market (initially sales & marketing) process and technology to drive business growth and market penetration. This role involves collaborating with cross-functional teams to align on business objectives, optimize go-to-market processes, and the associated applications and solutions.
Key Responsibilities:
• Develop and implement comprehensive go-to-market strategies and systems that align with business goals and drive market penetration.
• Oversee the development and optimization of go-to-market processes focused on increasing effectiveness and efficiency in the areas of marketing campaigns, lead and opportunity lifecycle management, and data integration and cleansing.
• Design and build account engagement model focused on partners and ideal prospects.
• Enhance lead flow and scoring leveraging behavioral, demographic, and telemetry information to better align our efforts and investments with our ideal partner and customer profiles.
• Collaborate with marketing, sales, channel, business intelligence, and other teams to ensure alignment and successful execution of go-to-market systems.
• Monitor and report on the performance of go-to-market initiatives, using data and analytics to drive continuous improvement.
• Develop a GTM road map for systems identifying top priorities, required resources, growth opportunities, and road-blocking tech debt.
• Influence and improve partner portal.
Qualifications:
• Bachelor's degree or equivalent experience in Business, Marketing, or a related field.
• Proven experience in go-to-market process, systems, and strategy development and execution.
• Strong leadership and collaboration skills, with the ability to work effectively with cross-functional teams.
• Excellent analytical and problem-solving skills, with the ability to use data to inform decision-making.
• Strong communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
• Experience with GTM systems and applications and the successful integration of systems including SalesForce, Eloqua, and Demandbase.

#LI-MM12
#LI-Remote
#LI-USA

SonicWall is an equal opportunity employer.

We are committed to creating a diverse environment and are an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

At SonicWall, we pride ourselves on recruiting a diverse mix of talented people and providing active security solutions in 100+ countries.

Applicant Privacy Notice

Required profile