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Sr. Manager, Field Marketing - Germany

unlimited holidays - fully flexible
Remote: 
Full Remote
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Offer summary

Qualifications:

7+ years of experience in field marketing or demand generation., Proven expertise in developing regional marketing strategies and executing field events., Strong analytical skills for data-driven decision-making and program evaluation., Fluency in both German and English is required. .

Key responsabilities:

  • Develop and execute regional field marketing plans to align with sales goals.
  • Drive demand generation initiatives through events, conferences, and digital programs.
  • Collaborate with sales teams to ensure alignment on marketing activities and strategies.
  • Lead targeted marketing programs to engage key strategic accounts in the region.

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Chainguard Computer Hardware & Networking Scaleup https://chainguard.dev/
51 - 200 Employees
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Job description

Chainguard is the secure foundation for software development and deployment. By providing guarded open source software, built from source and updated continuously, Chainguard helps organizations eliminate threats in their software supply chains.

Founded by the industry's leading experts on open source software, security and cloud native development, Chainguard has built the largest library of open source software that is secure by default. 

Chainguard’s mission is to be the safe source for open source.

The role, in a nutshell: 

As the Field Marketing Manager for Central Europe (DACH & Benelux Region), you will play a key role in Chainguard’s EMEA marketing team to driving demand in your region. You will be responsible for developing and executing regional marketing plans to generate pipeline, accelerate the sales cycle, and strengthen customer relationships across this growing region.

We are looking for candidates based in Germany, ideally in the Berlin region, and support a remote work model in this location. Fluency in both German and English is required.

As we expand our EMEA Marketing team, this role will have a strong focus on building and scaling marketing efforts, with the opportunity to grow into a leadership position as the region continues to expand.

 

What You’ll Do:

  • Develop Regional Field Marketing Plans – Create and execute quarterly marketing plans that align with regional sales and pipeline goals.
  • Execute Regional Marketing Programs – Drive demand generation initiatives, including Chainguard-hosted events, industry conferences, partner events, digital programs & global campaigns.
  • Lead Strategic Initiatives – Plan and implement targeted marketing programs to engage key strategic accounts in your region.
  • Support Pan-EMEA Marketing Programs – Contribute to broader EMEA marketing initiatives and events to ensure regional alignment.
  • Collaborate with Sales Teams – Act as the primary marketing contact for regional sales leaders, BDRs, and partners, ensuring alignment on all marketing activities and GTM strategy.
  • Drive Partner Co-Marketing Efforts – Develop and execute joint marketing plans with key regional partners.

Qualifications:

✔️ 7+ years of experience in field marketing/demand generation, with a track record of working with field teams and building successful regional marketing plans.
✔️ Expertise in regional marketing strategy – Proven experience planning and executing a mix of field events and programs tailored to regional market dynamics.
✔️ Strong partnership mindset – Ability to work cross-functionally and build strong relationships that align marketing efforts with business goals.
✔️ Analytical skills – Proficiency in data-driven decision-making, using metrics to evaluate program effectiveness and adjust strategies as needed.
✔️ Excellent communication & leadership – Strong ability to collaborate, influence, and drive alignment across teams.
✔️ Willingness to travel – Must be able to travel 20-25% per quarter for events

About Us

We live and breathe our company values:

We are customer obsessed - We focus on delivering solutions to our customers that create value and make their lives better.

We have a bias for intentional action - We prioritize, plan, try things, and fail fast.

We don’t take ourselves too seriously (but we do serious work) - We are solving an important problem which takes focus, but we also like to enjoy the journey.

We trust each other and assume good intentions - We’re transparent with decisions to empower team members to make well informed decisions.

A few of the benefits we offer:

  • Flexible & Remote-First Culture: Work remotely with team meetup opportunities, bi-annual destination summits, and a $400 monthly stipend for coworking spaces, phone and internet costs. 
  • Our Approach to Equity:  Receive stock options upon hire and promotion. Plus, you can participate in secondary offerings and have 10 years to exercise your options (yes, you read that correctly: 10 years!). 
  • 100%  Covered Health Insurance: We cover 100% of your health, vision and dental insurance premiums for you and your dependents. Nothing comes out of your paycheck. 
  • ∞ Flexible Time Off: Take the time you need – to do our best work, we need to recharge and reset. 
  • 18 Weeks Paid Parental Leave: We offer 18 weeks for birthing parents and 12 weeks for non-birthing parents, with the option to use it all at once or throughout your child's first year.
  • For a full list of our benefits and rewards, click here.

If your experience is close but doesn’t fulfill all requirements, please apply. We’re building the best team in technology and are focused on hiring “Chainguardians'' with unique backgrounds, perspectives, and experiences.

Chainguard is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

By submitting your application, you acknowledge that Chainguard will process your personal data in accordance with Chainguard’s Privacy Policy.

©2025 Chainguard. All Rights Reserved.

Required profile

Experience

Industry :
Computer Hardware & Networking
Spoken language(s):
GermanEnglish
Check out the description to know which languages are mandatory.

Other Skills

  • Relationship Building
  • Communication
  • Leadership

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