Senior Channel Marketing Manager

About the role

Appfire is seeking an experienced Sr. Channel Marketing Manager to join our fast-growing team. At Appfire, our Channel Partners represent our most significant growth driver, generating the majority of our revenue. This high visibility role provides an outsized opportunity to make a direct impact on the business by shaping and executing strategic partner marketing initiatives.  

The Sr. Channel Marketing Manager will collaborate closely with cross-functional teams across channel management and marketing to execute effective partner marketing strategies that align with business objectives. If you have a passion for partner marketing and a proven track record of running successful joint marketing programs, we want to hear from you!

This role requires up to 25% nationwide travel.

Your everyday tasks will include:

• Develop and execute to-partner, through-partner and co-marketing campaigns to empower partners in effectively marketing and selling our products and solutions.
• Deeply understand partners' business priorities to identify mutually beneficial opportunities for joint campaigns, initiatives and thought leadership that increases awareness of our expanding footprint.
• Provide strategic guidance and support to partners on joint marketing efforts, ensuring compelling messaging, brand consistency, and effective execution.
• Collaborate with channel management, marketing, and marketplace teams to identify market opportunities and initiatives that expand our market reach and drive impact.
• Design and scale co-marketing programs including joint events, webinars, digital marketing, and thought leadership that generate revenue and foster partner engagement.
• Oversee and optimize a co-marketing budget, ensuring resources are strategically allocated to high-impact programs.
• Define, track and analyze key performance indicators (KPIs) to measure the effectiveness of channel marketing programs including lead generation, solution adoption, and revenue impact.
• Act as the bridge between the channel and marketing teams, ensuring alignment on strategy, messaging, content creation, and overall channel marketing initiatives.

Skills and experience you'll need to succeed:

• 5+ years of experience in channel/ partner marketing 
• A strong understanding of B2B tech partner ecosystems, channel dynamics, and co-marketing best practices.
• Proven success in building, executing and scaling marketing programs, across multiple channels and/or audiences
• Ability to build strong relationships with partners and internal teams, aligning strategies for mutual success.
• Excellent communication and project management and analytical skills
• Experience interacting with senior-level executives, both internally and externally, with the ability to influence and drive strategic initiatives.
• Highly-organized and detail-oriented team player and leader

Beyond the resume skills that match our culture and this role:

• You are dedicated to elevating client and co-worker experiences, knowing that exceptional work centers on serving others.
• You adapt swiftly to new business demands, understanding that change fuels collective and individual growth.
• You excel in communication, effectively connecting in remote/hybrid environments using tools like Slack, Zoom, and G Suite and through occasional in-person events.
• You have exceptional coaching, mentoring, and people development skills.

We offer:

Financial benefits

• Every Appfire employee is eligible for company equity.
• Home Office Allowance of 45 EUR/months

Skills development benefits

• Access to the Appfire University learning platform – a hub of knowledge, interactive resources, and engaging instructor-led courses designed to fuel your learning journey with unparalleled depth and accessibility.
• Access to O’Reilly learning platform for technical skills training.

PTO, health & well-being

• 25 paid days off, regardless of years of experience

Volunteering

• 24 hours of paid time off to participate in Appfire Town, Appfire’s Corporate Social Responsibility (CSR) Program.

#LI-Remote