Dealer Digital Marketing & Online Sales Manager

Title: Dealer Digital Marketing & Online Sales Manager (P4)

Location: Windsor ON or Essex County Area - This position is currently remote. However, based on OEM changes the position could become a hybrid or full on-site position

Reports To: SVP Business Development and Client Services 

The Role:  

As the Dealer Digital Marketing & Online Sales Operations Manager at Stellantis Canada, you will be overseeing and executing the day-to-day operations of Dealer Digital & Sales Online. This role requires a deep understanding of the vehicle sales process, digital marketing strategies, vendor management, and the ability to thrive in an ever-evolving digital landscape. This role requires experience with the automotive sales process, digital marketing strategies, vendor management, and the agility to navigate the dynamic digital landscape. The ideal candidate will establish and nurture transparent lines of communication with our dealer network, ensuring that their digital requirements are met. 

What You'll Be Doing in This Role: 

• Sales Online Progress Reporting: Develop regular reports to communicate progress towards achieving our global goal of reaching 1/3 of total sales online by 2030. Close collaboration with internal teams to identify areas for improvement and implement strategies to meet or exceed sales targets. 
• E-Shop Platform Oversight: Manage the Online Sales E-Shop platform, overseeing implementation across brand, dealer, employee, and fleet channels to optimize online vehicle sales. 
• Dealer Digital Co-op Support Program: Oversee the digital co-op support program, ensuring that dealers have access to the necessary resources and support to enhance their online presence and marketing efforts. 
• Budgeting and Financial Management: Assume responsibility for budgets related to all Dealer digital marketing operations. Utilize our in-house enrollment and billing system to track expenditures and manage Dealer finances. Additionally, manage budgets for our digital co-op support programs using our in-house digital co-op system. 
• Vendor Procurement: Identify and contract with vendors for digital marketing services and tools. Negotiate agreements to maximize value and ensure compliance with program rules. 
• Program Rule Monitoring and Adaptation: Continuously monitor and enforce program rules, adapting them as necessary to align with evolving industry trends and opportunities. 
• Dealer Digital Vendor Supervision: Supervise the direct agency responsible for managing Dealer vendors and field personnel, ensuring their alignment with our digital marketing strategies. 
• Lead Management and Analytics Systems Oversight: Oversee the enhancement of Digital Analytics tools available on Dealer Connect and through our lead server agency. 
• Data Structure Proficiency: Develop a comprehensive understanding of data structures that support our dealer digital marketing tools to make data-driven decisions. 

Qualifications of this Role: 

• 5+ years Account Management experience
• Business-to-business sales 
• Automotive digital marketing experience (dealer’s websites, digital advertising, leads management)
• Advanced/Expert level Microsoft Office Suite skills, particularly with Excel and PowerPoint
• High focus on delivering superior client service
• Excellent verbal and written communication skills
• Ability to manage multiple priorities in a fast-paced environment and respond to urgent requests when necessary
• Self-starter who can work autonomously and effectively solve problems as they arise
• Innovative
• Excellent follow-up skills
• Engage in relationship building with Managers, Partners, Clients, Peers

The Hiring Manager says: 

This position will work directly for the OEM client and help manage, track and optimize the Canadian Dealer Digital program. This individual will need to be able to work with a wide range of OEM leadership, vendors and internal JDP teams.  Strong communication and organizational skills are a must.

This position is currently remote. However, based on OEM changes the position could become a hybrid or full on-site position. 

The Way We Work: 

• Leader Led
• Remote First
• Foster Flexibility
• Reward Performance
• Time Off Matters

Company Mission  

J.D. Power is clear about what we do to ensure our success into the future. We unite industry leading data and insights with world-class technology to solve our clients’ toughest challenges.   

Our Values  

At J.D. Power, we strive to be Truth Finders, Change Makers and Team Driven - the distinct behaviors that, together, define our unique culture.   

J.D. Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. 

J.D. Power is an equal-opportunity employer and compliant with AODA/ADA legislation. Should you require accommodations during the recruitment and selection process, please reach out to tarecruitment@jdpa.com. 

To all recruitment agencies: J.D. Power does not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.