Enterprise Marketing Programs Manager

Job Summary

Develops, manages, and executes scalable marketing programs with the company’s Enterprise customers and partners including Auto Manufacturers (OEMs), Insurance Carriers, and Multi-Shop Operators (MSOs). Collaborates with internal marketing teams, cross-functional teams such as Enterprise Sales and Product Management, and works closely with external partners and customers to ensure alignment with joint marketing strategy and achievement of goals. Focuses on both strategy and execution of programs and takes a deep dive into the details to quickly recognize, anticipate, and successfully meet customer and partner needs in order to ensure seamless program execution.

Key Responsibilities

1. Oversees and manages the execution of marketing campaigns for various programs with enterprise partners and customers. Coordinates and leads cross-functional teams to execute campaigns, ensuring adherence to timelines, budgets, and quality standards.

2. Serves as the primary point of contact for Enterprise customers (OEMs, Aftermarket Suppliers, Insurance Carriers) for all marketing programs. Works closely with clients to understand their needs, goals, and expectations, and tailor marketing strategies accordingly. Fosters strong relationships with both customers and partners, ensuring clear communication and collaboration throughout the campaign lifecycle.

3. Develops comprehensive marketing strategies and plans that align with the goals and objectives of each program. Uses data and analytics to assess the performance of marketing programs, makes recommendations for optimization, and implements improvements to drive better joint outcomes.

4. Tracks, monitors, and reports on campaign performance, providing regular updates to clients and internal stakeholders. Analyzes key metrics (e.g., engagement, conversion rates, ROI) to ensure campaigns are meeting expectations and delivering results.

5. Oversees the development of marketing collateral, digital content, and promotional materials for co-marketing campaigns. Collaborates with design, content, and digital teams to ensure all creative materials align with the customer / partner’s brand’s voice and resonates with the target audience. Ensures that messaging and creative align with program goals and deliver the desired results.

6. Manages the marketing budget for each program, ensuring campaigns are executed within budget constraints while maximizing impact. Collaborates with internal teams to allocate resources efficiently and effectively across campaigns and initiatives.

7. Remains current on industry best practices, bringing fresh ideas to increase program success and engagement.

8. Contributes to and presents business overview documents developed for and shared with executive level team members.

Education

A bachelor’s degree from an accredited college or university is required, with a focus in Marketing, Product Management, or related discipline. In the absence of a degree, equivalent work experience directly related to the key responsibilities of the role will be considered as a substitute for the degree.

Experience

At least 6 years of experience in marketing program management or similar role to include a strong background in co-marketing and program management, prior experience successfully working in a highly collaborative cross-functional position, a proven track record of managing and executing successful joint marketing campaigns and programs, and experience in analyzing campaign performance and optimizing marketing strategies based on insights.

Must also be able to demonstrate the following skills and abilities:

· Strong project management skills with the ability to manage multiple programs and deadlines simultaneously.

· Excellent communication skills with the ability to effectively engage and collaborate with internal teams and external customers.

· Data-driven mindset.

· Knowledge of marketing tools and technologies (e.g., Marketing Automation Systems, CRM, social media, etc.) and traditional marketing methods.

· Ability to work independently and as part of a team, with a strong sense of ownership and accountability.

· Can effectively organize and manage day-to-day work and priorities, and use time, energy and resources to meet goals, deadlines, and deliverables.

· Flexible and adaptable approach to work and can easily adjust to shifts in priorities as the needs of the business change.

· Able to effectively work and thrive in a remote/hybrid work environment that has limited opportunities for in-person interactions.

Special Position Requirements

· Some work-related travel may be expected and will not exceed 10% of work time.

· Able to adjust and flex work hours as needed, to accommodate working across time zones.