Manager, Brand Marketing
Job description
At InStride, people are our purpose.
We believe that investing in people is the most powerful way to drive success—for individuals and organizations alike.
As a public benefit corporation, we partner with leading employers to unlock opportunities for their employees, providing access to top-tier education programs that align with their employees’ career goals and the company’s business goals.
Our mission goes beyond skill-building; we're here to empower our partners’ employees to advance their careers, elevate their expertise, and achieve meaningful personal and professional growth.
No matter the team you’re on, our dedication to the success of our partners and their employees is what drives us. If you're passionate about making a difference and driving educational and professional advancement, InStride is the place for you.
To get a better feel for our culture, watch more here.
What we're looking for:
InStride is seeking an experienced and strategic Manager, Brand Marketing to develop and execute brand strategies that drive awareness, engagement, and conversion. This role requires a blend of strategic thinking, storytelling, and data-driven marketing execution to ensure our brand’s message resonates with the intended audience. The ideal candidate is forward-thinking, detail-oriented, and adept at collaborating cross-functionally to create compelling narratives and campaigns that align with business goals.
Skills we’d love to see you show off:
- Strategy and Execution: Develop and implement B2B brand strategies that position InStride as a leader in workforce education.
- Market Research & Analysis: Conduct market research to understand customer needs, industry trends, and competitor positioning to inform brand initiatives.
- Storytelling & Brand Messaging: Craft compelling narratives that build emotional connections, reinforce brand value, and drive awareness.
- Marketing Communications & Content Creation: Develop sales content, messaging frameworks, and case studies to support internal and external marketing efforts.
- Project & Campaign Management: Execute brand campaigns, track performance, and optimize based on insights and results.
- Cross-Functional Collaboration: Partner with teams across marketing, sales, product, and external stakeholders to drive alignment and impact.
- Media & Stakeholder Relations: Build and maintain relationships with key industry influencers, media outlets, and customers to enhance brand credibility and visibility.
- Data-Driven Decision Making: Utilize analytics and performance metrics to assess brand impact and refine strategies.
Who you are:
- 7+ years of experience in B2B marketing, brand strategy, public relations, communications, or a related field.
- Proven track record of successfully executing brand campaigns and messaging strategies.
- Strong understanding of customer behavior, market research, and segmentation.
- Outstanding written and verbal communication skills with a portfolio showcasing the ability to craft compelling narratives, using different “voices” for different audiences and business needs.
- Experience developing and maintaining strong relationships with journalists and media outlets and an understanding of the current media landscape.
- Experience collaborating with cross-functional teams and external stakeholders.
- Highly analytical with a data-driven approach to marketing and communications.
- A creative self-starter who enjoys bringing new ideas and initiatives forward.
- Process and detail-oriented, with strong project and program management skills.
- Ability to thrive in a fast-paced, dynamic environment with an early-stage company mentality.
How you will create impact:
- Develop and execute brand strategies to effectively position InStride’s solutions in the market.
- Conduct competitive analysis and market research to identify customer preferences, industry trends, and positioning opportunities.
- Create and manage brand guidelines, ensuring consistency across all marketing materials and touchpoints.
- Develop value propositions, messaging frameworks, and solution positioning that align with InStride’s key goals.
- Collaborate with internal teams to create compelling sales and marketing collateral, messaging, and internal/external communications to drive adoption and conversion.
- Build pitch plans and media lists with a deep understanding of the HR and education media landscape, fostering relationships with key journalists and proactively identifying story opportunities that resonate and strengthen brand recognition.
- Think creatively about storytelling approaches—through research reports, surveys, client case studies, or multimedia formats like short-form videos—to craft unique narratives around the transformative impact of InStride’s solutions.
- Partner with internal and external stakeholders, including the content and design teams, to develop thought leadership materials such as whitepapers, opinion pieces, and event speeches.
- Strengthen brand recognition and visibility through strategic media relations, thought leadership initiatives, and award submissions.
- Monitor industry media, product awards, and analyst relations landscapes to identify brand-building opportunities.
- Regularly analyze media coverage and PR performance metrics to assess the effectiveness of strategies, optimize outreach efforts, and identify new PR opportunities.
- Stay informed of emerging PR tools, trends, and platforms—such as podcasts, industry roundtables, or influencer collaborations—to help InStride reach new audiences and make a meaningful media impact.
- Foster a culture of psychological safety and trust, empowering team members to grow, collaborate, and share ideas while aligning efforts with company objectives.
- Provide regular feedback and support through career development conversations, driving both individual growth and team success.
- Enhance team performance by implementing strategies that boost productivity and align with business goals.
- Address challenges with empathy and lead by example to inspire trust, accountability, and measurable impact.
Compensation
At InStride, final offer amounts are dependent on multiple factors including location, depth of experience, interview performance and equity with other team members.
We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.
We are looking for someone who is not only technically skilled, but also enthusiastic about making a meaningful impact. If this description resonates with you, we're excited about the possibility of having you on our team. As a skills-driven employer, we encourage you to apply if there is a skill-fit, even in the absence of years of experience.
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At InStride, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this role!
Benefits @ InStride
As an organization that champions investing in people, it’s critical we walk the talk. That’s why InStride employees are eligible to enroll in 2,800+ online certificate and degree programs through our Step Forward program. Unlike traditional tuition reimbursement programs, InStride covers your tuition upfront, regardless of your course of study, degree type, or school - eligible to employees starting Day 1.
This role is also eligible for the following benefits:
- 401(k) plan with company match
- Flexible vacation policy
- Paid family leave
- Best-in-class health care benefits
- And more!
InStride Diversity and Inclusion Statement
At InStride, we foster a culture of belonging, we support authenticity and intersectionality, and we embrace and appreciate our differences. We do this by building a diverse pipeline of talent and ensuring equitable access to opportunities, information and leadership. We celebrate diversity and are committed to creating an inclusive environment for all employees.
If you have a disability or special need that requires accommodation, please let your recruiter know.
Policies & Disclosure
InStride recommends employees have their COVID vaccinations. InStride may require employees to have COVID vaccination before entering the office or attending any InStride-related even in the future. However, we do not require this at this time.
For questions on how we use personal information of job applicants, please refer to InStride's Job Applicant Privacy Policy.
Beware of recruiting scams. InStride does not require a financial transaction or any financial account information to be eligible for employment. If you receive a message purporting to be from InStride asking you for a financial transaction, your financial account information, or any other sensitive information, please do not respond and let us know immediately at recruiting@instride.com.
About InStride
InStride is a tech-enabled services company that is pioneering new approaches to workforce education solutions with a mission of driving meaningful social and business outcomes by unlocking access to life-changing education. In collaboration with quality academic institutions, we enable employers to provide career-aligned, debt-free education through a personalized, digital platform and a consultative service model. To learn more, visit: https://www.instride.com/
Required profile
Experience
Other Skills
- Creative Thinking
- Analytical Skills
- Collaboration
- Communication
- Problem Solving
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