Senior Brand Manager

Are you passionate about building brands and inspiring consumers? Do you love animals, especially pets?

If so, NVA General Practice – an industry leader in veterinary medicine – is looking for a highly creative and organized Senior Brand Manager to create breakthrough campaigns that delight pet parents and deliver results.

Our ideal candidate is an experienced marketing professional with a proven track record of leading and executing brand communication strategies, including integrated media planning, creative development, client engagement promotions, and branded experiences. Reporting to the Director of Brand and Communications, you’ll play an integral role in shaping the future of our brand while bringing fresh, relevant ideas to drive awareness and differentiate our hospitals in their local markets and the wider industry

What You’ll Do

• Develop strategic brand introduction campaigns from idea to execution across paid, owned, and earned media and channels by audience and by market
• Partner with internal and external creative teams and media agencies to produce inspiring communications and content that strengthen brand equity and achieve business results
• Execute brand communication plans that include local media, industry partnerships, community events, digital and social ad campaigns, and other emerging channels
• Steward our brand strategy and visual identity, ensuring it’s authentic and consistent at every touch point, internally and externally
• Collaborate closely with growth marketing, technology, communications, talent attraction, hospital operations, and real estate teams to ensure alignment of brand voice, positioning and strategic vision
• Provide leadership and creative guidance for our two graphic designers and ensure timely delivery of content and assets while managing capacity and pipeline
• Develop and own our brand’s cause marketing efforts, including non-profit partnerships charitable sponsorships, and crises response efforts
• Ensure brand activations are resonant, culturally relevant, and grounded in client research and insights
• Measure campaign effectiveness and brand lift/recall, including supplying metric reports, building surveys, tracking goal progress, and incorporating feedback to improve continually
  
  

What Makes You a Great Fit

• 6+ years of relevant experience in brand marketing, in-house or within a creative agency
• Proven experience: A strong portfolio of work managing brand communications and media plans
• Fluency in brand fundamentals: Well-versed in brand architecture, identity, messaging, and competitive positioning
• Creative mindset: Deliver original ideas and creative messages that drive our strategy forward
• Results-oriented: Highly organized, meets deadlines, can manage through ambiguity, and drives projects from conception to completion
• Data-driven: Lead with consumer insights, market research, and analytics to inform campaigns
• Excellent communicator: Solid written and verbal skills with the ability to present ideas, plans, and status updates
• Strong design sensibility: A keen eye for visual communication and copy; you know what positively reflects our brand and what messages will inspire action
• Proficient in creative design tools, specifically Canva, Adobe Creative Suite, Figma
• Bachelor’s Degree in Business, Marketing or equivalent
  
  

Benefits We Offer

• Competitive pay + bonus plan
• Range of Medical plans to suit your and your family's needs
• Dental and Vision insurance
• Flexible PTO plan
• 401k program
• Employee HSA and FSA
• Mental health and well-being resources
• Discounted veterinary services for your family’s pet(s)
• Fully remote work
• Collaborative team of people who live our values and deeply care about our mission
• Opportunities for development, both personally and professionally
  
  

The compensation range for this role is $125,000 - $150,000 plus bonus and is eligible for benefits.

About Us

NVA General Practice is a leading pet care provider with 1,000 veterinary hospitals across the

United States and Canada. Our 20,000+ team members and 5,000+ veterinarians care for nearly 5

million animals annually by delivering the highest quality medicine and services. Veterinarian founded, we’re on a mission to provide exceptional, accessible care to improve the lives of animals

and the people who love them.

On the NVA Marketing team, we strive to deliver industry-leading strategies that empower and

engage clients and elevate their experience. We’re pet-obsessed and work relentlessly to help our

veterinary teamssucceed.Our team strongly believes in an inclusive workplace that ensures every

voice is heard and every person can show up as their authentic self. While fully remote, we’re well connected daily and come together in person annually to grow and inspire each other to be the best

in our field.

Join us!

Visit GP.NVA.com to learn more.