Digital Marketing Strategist

Department: Media

Reporting to: VP, Media Services

Location: Remote within Canada

Position Type: Full-Time, Permanent

Hours: Monday – Friday, 9AM – 5PM (in your time zone, flexible hours)

 

If you crave a workplace that values your ideas, your growth and development and where you can learn from the best, then you're exactly who we're looking for. We're not interested in the status quo - we're here to shape the future of agrimarketing. And we know you share that passion too. 

As one of the largest ag-focused agencies in the world, we challenge people and brands to be more than they imagined. At our core, we’re a team of outperformers who are committed to growing ourselves, our colleagues, our clients and our business. We’re looking to attract and grow creative and strategic minds who share our desire to outperform in their careers and in their lives. With the right people, we will create great outcomes for clients, employees and Think Shift. See a future for yourself at Think Shift? Keep reading! 

Summary 

We’re looking for an innovative, progressive thinker to join our team in developing digital strategies and media plans that will connect our clients with their audiences online, whether in Canada, North America, or around the world.

In this role, you’ll work closely with Think Shift’s clients, digital and account services teams on several national and global brands. You’ll be looked to as the expert on how to embrace new innovations in digital marketing, to effectively execute digital strategies and media plans, and how to improve results across clients’ existing digital channels.

You’ll build innovative campaign strategies that leverage data-backed insight to support our client’s goals. You understand the modern digital advertising landscape and bring the best recommendations to our clients. You will bring support to our digital team and ensure the campaigns are expertly built, managed and reported.

Accountabilities 

Digital Media Strategy

• Provide clients and internal stakeholders with digital thought leadership and insights to support MarCom and business planning.
• Develop and present to clients, digital media campaign strategies that are innovative, meaningful, and measurable.
• Develop and improve existing targeting strategies to connect with client audiences, identifying key channels and platforms to reach potential customers. 
• Support new business development initiatives as needed, providing support materials and strategic guidance for digital marketing proposals and pitches.
• Provide guidance for Think Shift’s sales team in developing digital strategies to improve inbound marketing campaigns.
  
  

Campaign Management & Reporting

• Collaborate with account leads and the workflow team to develop estimates and schedules for campaign execution, ensuring billable items and hours required are accurately reflected.
• Lead digital campaign planning and execution, delegating to the digital team and ensuring that strategies are being actioned accordingly, implementing best practices in campaign management, naming, data collection, and optimization processes.
• Establish optimization schedules to monitor and improve campaign performance, working closely with supporting team members to ensure outstanding campaign results.
• Provide guidance and mentorship to junior team members in developing campaigns, optimizing campaign performance, and developing analysis of campaign results.
• Analyze campaign performance and develop and present well-articulated insights that tell the story of the campaign, the results, and recommendations for future strategies.
  
  

WE'RE LOOKING FOR

• Minimum of 5 years of digital marketing experience with 2 years agency experience.
• Minimum 2 years managing projects and campaigns with multiple stakeholders.
• Minimum of 3 years experience creating digital marketing strategies and campaign execution.
• Strong presentation skills as well as written and verbal English language communication.
• High proficiency and comfortability with MS Office applications (Excel, Word, PowerPoint, etc.)
• Google Ads and Meta certifications preferred.
  
  

Benefits 

Think Shift provides an attractive, market-researched comprehensive compensation plan, which includes base salary and company bonus. Employees enjoy a range of benefits, some of which include:   

• Flexible remote work arrangements  
• Medical, dental and vision benefits coverage start day 1
• Life and travel insurance start day 1
• Unlimited wellness days so you can be at your best 
• 3 weeks of vacation  
• Celebrate your birthday with $150 and a PTO day  
• Semi-annual bonuses (based on company performance)   
• Professional development opportunities 
• Employee referral bonus  
• Annual company retreat 
  
  

Our Freedom with Responsibility Philosophy 

At Think Shift, we believe our unique culture and philosophies make us different in a good way. Our talented team of multi-disciplined creators and strategists have one thing in common: the drive to outperform and to help our clients do the same. 

We believe in providing guidelines for Think Shifters to operate within instead of putting up fences that can restrict true creativity and diversity of thought. With the freedom to operate in a way that best works for them, it allows everyone to bring their best selves to work. But with great freedom also comes great responsibility and the expectation of following through on what you say you’ll do. We understand this approach is not for everyone. Think Shift is for those who blaze the path for their own growth and challenge the status quo to find a better way. It’s for those who are committed to protecting, preserving and overall, enhancing what has been entrusted to them. 

We Want You to Be YOU! 

At Think Shift, we want everyone to feel comfortable bringing their complete and authentic selves to work. We believe that when individuals bring their unique experiences, backgrounds, knowledge, perspectives and self-expression to the collaborative process, our team becomes even more amazing. We are committed to fostering a diverse and inclusive workplace and welcoming talent from all backgrounds. As part of our stewardship commitment, Think Shift continually strives to create a culture of respect and fairness for all. 

If you require any accommodation or support during the recruitment process, please let us know.