Product Marketing Specialist - Insurance

We are a collective group of fearless people with a clear purpose: to empower professionals around the world through intelligent workflow automation software. Currently, more than 400 people across 7 countries work with us, remotely or in a hybrid way, to make life easier for over 3,000 companies using Pipefy in more than 180 countries. Since our founding in 2015, we have put people at the center of everything we do, so we invite you to learn more about this position and apply to be part of our team.

Job Description:

We are seeking a PMM (Product Marketing Manager) - Vertical Specialist for our [Insurance] vertical, with solid experience in Product Marketing (minimum of 5 years), and previous experience in marketing teams in generalist positions, such as senior marketing analyst, primarily focusing on creating and conceptualizing marketing plans aimed at expanding the portfolio and increasing product penetration in relevant insurance companies.

This professional will be responsible for overseeing the end-to-end Go-To-Market strategy for their vertical [Insurance], with the goal of coordinating territory and revenue expansion actions, as well as adoption and retention actions for the Pipefy product within their respective vertical [Insurance].

If you have proven experience as a PMM, particularly in the [Insurance] area, are passionate about processes, enjoy working with artificial intelligence to create cutting-edge experiences while implementing what is most innovative in technology development for the Financial Services sector, this is the ideal opportunity for you.

Main Responsibilities:

- Management and Leadership of Go-To-Market (GTM) Strategy:

Oversee the application of GTM strategies (5W2H) for each vertical, documenting and continuously reviewing the strategy to ensure it is based on real results and reflects best practices for customer engagement.

- Product Adoption and Retention:

Design and manage vertical adoption strategies by mapping the customer journey, identifying opportunities and losses, and implementing actions in collaboration with relevant stakeholders.

- Cross-Functional Collaboration:

Facilitate communication between Revenue, Marketing, Customer Enablement, Support, Product, and GTM teams, ensuring all parties are aligned during the Discovery, Beta, Pre-launch, Launch, and Post-launch phases.

- Performance Analysis and Continuous Improvement:

Manage a performance dashboard for the vertical to identify win/loss opportunities and adoption barriers, iterating continuously with key stakeholders to optimize results.

- Customer and Prospect Relationship Management:

Maintain and manage relationships with at least xxx customers and xxx prospects aiming for improvements in the GTM strategy, providing formal feedback to product and GTM areas.

Requirements:

- Proven experience of 5 years or more in Product Marketing, preferably in the [Insurance] area.

- Background in marketing, with skills in strategic planning and execution of GTM for [Insurance] products.

- Prior knowledge of the dynamics and challenges of companies in the Insurance sector.

- Familiarity with market analysis tools and performance metrics (KPIs).

- Ability to create and develop sales materials and marketing assets.

- Excellent communication and interpersonal skills.

- Analytical mindset, focused on problem-solving and continuous improvement.

- Experience in the SaaS or tech industry, particularly in a B2B context, is a plus.

- Technical English proficiency (for reading documentation and communicating with international teams) is a plus.

Nice to have:

- Experience using artificial intelligence applied to marketing solutions.

- Ability to work with multifunctional teams in dynamic environments.

- Proactiveness and passion for innovation and continuous improvement.

- If you excel in challenging environments and are passionate about driving product adoption in one of the most dynamic industries in the market, this could be the ideal opportunity for you!