Cultural Marketing Lead

Purpose of the Job

Our client offers a suite of products used daily by billions of consumers, teams and organizations – with over 6 million businesses choosing them to boost productivity. These tools seamlessly connect devices, apps and people, fostering collaboration and transforming ideas into action. As the Cultural Marketing team lead, the focus is on establishing a strong brand reputation. We achieve this through strategic investments in paid advertising, partnerships, and campaigns. You will also work with our client to manage all paid media investments across the sales funnel to improve our client’s brand recognition and support launches and ongoing efforts for the entire product range, including phones and wearables. In this role, you'll be part of a team dedicated to building the client’s brand. You'll collaborate with colleagues across various departments and external agencies to implement these strategies and achieve business goals.

Key Responsibilities

• Manage and execute marketing partnerships. Lead campaigns, music talent, and other brand partnerships. Develop strategies, oversee creative output, and ensure all elements (media, social, influencers, in-person events) work together for the best results.
• Deliver impactful campaigns. Create immersive content and experiences that connect with fans and generate a positive return on investment (ROI) for the business.
• Collaborate with creative teams. Work with internal and external partners to produce creative materials that align with our brand's voice and identity.
• Strategize and implement media plans. Partner with our teams, agencies, and external partners to develop and execute effective media plans for partnership campaigns.
• Drive innovation. Take the lead in developing new and creative marketing ideas, always considering how they will benefit the business

Knowledge, Skills + Experience

• Bachelor’s degree or equivalent experience
• 10 years of experience in marketing for a consumer product and/or creative agencies working with global clients
• Organized campaign manager and strong collaborator with extreme attention to detail
• Track record with a proven ability to influence partners and manage executive stakeholders to align around creative and programs
• Familiarity with sports & entertainment marketing practices and a passion for culture, and trends in tech
• Experience in consumer technology in multinational companies or creative agencies with a significant focus on cultural partnerships, and content strategy and implementation, or branded content activations
• Experience with hands-on development of integrated creative campaigns, such as reviewing creative, directing internal and agency partners, and executing consumer marketing tactics
• Demonstrated problem solving and analytical skills with a structured thinking
• Demonstrated ability to think strategically and execute tactically
• Can work in a rapidly changing industry, tolerate ambiguity, and demonstrate problem-solving leadership

Company Benefits

• Healthcare, dental, vision insurance
• Short-term and long-term disability coverage
• 401k with discretionary company match
• 16 days of PTO with 9 company holidays + 3 floating holidays

The US base salary range for this position is $140,000 to $160,000 annually. Actual compensation packages are based on a variety of factors that are unique to each candidate, including skill set, experience, certifications and work location. This range may be different in other locations due to differences in the cost of labor.