Jonas Event Technology (JET) is a leading provider of event registration services and events software, serving the trade exhibition, consumer, and conference markets. In this role, two-thirds of your time will be dedicated to marketing JET, while the remaining one-third will focus on Contronics, a provider of temperature monitoring systems. As the business grows, there may be opportunities to take on responsibilities across additional brands within the Vesta Software Group.
Position Summary
Reporting to the Marketing Manager, the Marketing Executive will play a key role in executing marketing activities to drive brand awareness, lead generation, and customer engagement. This hands-on role requires a creative and proactive individual who can manage multiple marketing tasks across different channels while maintaining brand consistency.
Key Responsibilities
Email Marketing & Campaigns
Set up and launch targeted email marketing campaigns.
Track performance and optimise campaigns for engagement and conversions.
Content Creation & Copywriting
Create compelling and engaging content for blogs, social media, website, brochures, sales decks, and awards submissions.
Write press releases for events, new products, newsletters, and customer case studies.
Ensure all content aligns with brand messaging and voice.
Social Media Management
Develop and execute a social media content plan to grow and nurture followers.
Create engaging visuals and posts for LinkedIn, Instagram, and other relevant platforms.
Monitor trends and engage with the events community to drive brand awareness.
Graphic Design & Creative Support
Work with Adobe Creative Cloud (Photoshop, Illustrator, InDesign) to design marketing materials.
Collaborate with designers or independently create eye-catching visuals for campaigns.
Event & PR Support
Assist in creating PR materials for industry events, product launches, and sponsorships.
Support the execution of trade show and exhibition marketing activities.
Helpful but Not Essential
Knowledge of SEO best practices.
Experience in managing paid ads (such as Google or LinkedIn ads).
Previous experience in B2B or SAAS marketing.
Qualifications and Skills
Previous experience in a similar job position.
Experience in setting up and launching email marketing campaigns.
Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
Strong copywriting skills for multiple formats (blogs, social media, website, brochures, press releases, etc.).
Ability to create and manage social media content, engaging with followers effectively.
Personal Characteristics
A team player with strong organisational skills.
A proactive ‘can-do’ attitude.
Ability to use initiative and work autonomously.
Excellent communication skills.
Demonstrable creative ability.
Ability to multi-task and problem-solve.
Ability to work to tight deadlines whilst maintaining a keen eye for detail.
Jonas Software is the leading provider of enterprise management software solutions to the Country and Golf Clubs, Foodservice, Construction, Fitness & Sports, Attractions, Salon & Spa, Education, Radiology/Laboratory Information Systems, and Product Licensing industries. Within these vertical markets, Jonas is made up of over 65 distinct brands, which are respected and leaders within their own domain.
Jonas’ vision is to be the branded global leader across the aforementioned vertical markets and to be recognized by customers and respective industry stakeholders as the trusted provider of ‘Software for Life’ and as an ambassador for technology, product innovation, quality, and customer service.
Jonas Software is the valued technology partner of over 60,000 customers worldwide in more than 30 countries. Jonas employs over 2,000 skilled individuals consisting of a cross-section of industry experts and technology professionals. Jonas is headquartered in Canada and also operates offices throughout North America, the United Kingdom, Europe, Australia New Zealand and Africa. Jonas is a 100% owned subsidiary of Constellation Software Inc., headquartered in Toronto and traded on the S&P/TSX 60.
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