Senior Marketing Strategist

As a Senior Marketing Strategist, you’ll oversee the development, implementation, and reporting of comprehensive marketing strategies that drive revenue and create awareness of the company's insurance and membership products. You’ll bring to bear your marketing experience and expertise, to maintain and enhance marketing assets for the agent/broker ecosystem, grow targeted customer segments, and provide essential marketing leadership to our Private Client and Brokered Products business units.

Ready to get in the driver’s seat? Join us!

What you’ll do

• Maintain and improve existing marketing assets within the agent/broker, Private Client, and Brokered Products ecosystems.
• Act as the primary marketing point-of-contact for the field sales organization, helping to ensure cohesive and efficient marketing efforts across all channels.
• Provide incremental marketing capabilities for Brokered Products and Private Client businesses.
• Assist with developing and maintaining segmented marketing campaigns and insurance partner programs.
• Lead the development, execution, and continuous optimization of marketing strategies to create awareness and drive revenue through Hagerty insurance business units.
• Ideate, implement, refine, and report on product campaigns to increase performance and achieve desired outcomes.
• Lead and collaborate with cross-functional teams, fostering a culture of innovation, creativity, and accountability.
• Coordinate the production of creative communications for the company's online, digital, and physical presence, ensuring consistent and impactful messaging across all channels.
• Present marketing strategies, campaign performance, and recommendations to marketing and insurance leadership, demonstrating the impact of marketing efforts on achieving business objectives.
• Align marketing projects and messaging with other business channels to accelerate growth and maintain consistency across audiences.
• Serve as the marketing authority for Hagerty insurance teams, providing marketing insights, contributing to strategic decision-making, and aligning marketing initiatives with business goals.
• Apply analytical and innovative thinking to identify areas of growth, implement effective marketing programs nad continuously refine campaigns for maximum performance
• Plan and build marketing communications and content to support Hagerty insurance growth objectives.
• Apply market insights and internal data to drive ongoing improvements, while championing an experiment-focused culture.
• Partner with insurance product, sales, and distribution leadership to identify new and novel marketing opportunities.
• Collaborate with insights and data analytics teams to develop ways to measure and optimize marketing performance and opportunities.

This might describe you

• Bachelor’s degree or equivalent experience (marketing, communications or related field)
• Strong work experience in marketing strategy and project management, demonstrating a track record of successfully driving revenue and achieving business objectives
• Previous success crafting and overseeing the delivery of large-scale marketing campaigns in coordination with other teams (internal and/or external)
• Positive relationship management and team building skills
• Exceptional communication – written, verbal, and presentation – skills
• Analytically minded, with experience in product analysis, performance metrics, experimentation, and data storytelling
• Self-motivated and proactive, with demonstrated creative and critical thinking abilities.
• Proficient in project management across multiple teams and business units
• Strong understanding and utilization of digital performance-based marketing strategies and tactics, including the value of A/B testing, analytics, and SEO
• Ability to establish company-wide professional credibility and influence other leaders through effective business case development, involvement, communications, etc.
• Continual learning mentality, keeping up to date with the latest marketing techniques and standard methodologies to drive innovation and revenue growth.
• Provide creative direction and oversight for marketing initiatives, ensuring consistent and impactful messaging across all channels

Other things to note

• This position can be worked as a remote position within the United States.
• Familiarity with public company requirements, including Sarbanes Oxley and key regulations, if applicable. For SOX compliant roles, responsible for designing, executing, and documenting internal controls where they have been identified as owners to prevent errors in financial reporting, processes, and business operations. Including attestation to the completeness, accuracy, and compliance of all financial reporting data, where applicable.

Say hello to Hagerty

Hagerty is an automotive enthusiast brand and the world’s largest membership organization. Along with being a best-in-class provider of specialty insurance for enthusiasts, Hagerty is also home to the Hagerty Drivers Foundation, Garage + Social, Hagerty Drivers Club, Marketplace and so much more. Committed to saving driving for future generations, each and every thing Hagerty does is dedicated to the love of the automobile.

Hagerty is a rapidly growing company that values a winning culture. We provide meaningful work for and invest in every single team member.

At Hagerty, we share the road. We are an inclusive automotive community where all are welcomed, valued and belong regardless of race, gender, age, or car preference. We are united by our shared passion for driving, our commitment to preserve car culture for future generations and our desire to make a positive impact in the world.

If you reside in the following jurisdictions: Illinois, Colorado, California, District of Columbia, Hawaii, Maryland, Minnesota, Nevada, New York, or Jersey City, New Jersey, Cincinnati or Toledo, Ohio, Rhode Island, Vermont, Washington, British Columbia, Canada please email recruiting@hagerty.com for compensation, comprehensive benefits and the perks that set us apart.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!