UK Sales Trainer

Creating original and innovative luxury soft toys, Jellycat combines luxurious fabrics with quirky and cute designs and sells its products online and via stockists throughout the UK, Europe and the rest of the world.

Due to ongoing business growth, we are looking to appoint a Sales Trainer, responsible for training our UK Regional Sales team. This role is field based, working directly with our Sales Managers, and Sales Team Leads developing their knowledge and skills in the Jellycat brand, product merchandising, sales techniques and effective management skills, whilst adhering closely to the Jellycat brand and training guidelines. 

Responsible for creating and capturing best practice and processes to ensure all the regional sales managers are aligned, as Sales Trainer you will ensure the new team are equipped to deliver what exceptional looks like through all our partners, focusing on elevating our brand position, creating brand ambassadors and delivering and exceptional customer experience. The Sales Trainer’s role is to elevate the capabilities of our teams to ensure that they are performing to the optimum level in line with Jellycat expectations.

You'll be;

Training

• Delivering in-person and virtual training sessions on sales techniques, product knowledge, brand, merchandising and customer service skills
• Supporting the development of the field sales team’s management skills, such as negotiation skills, effective communication, overcoming resistance, change management and personal impact
• Working alongside Regional Sales Managers during meetings with customers and potential customers to provide real-time feedback and coaching
• Developing an in-store brand ambassador program
• Developing and implementing tailored training to enhance individual and team performance
• Delivery of the new hire induction and onboarding program

Performance Assessment

• In collaboration with Team Leads and UK sales leadership team, monitoring individual and team sales and management performance and provide feedback
• Working cross functionally throughout the business to ensure best practice is implemented and knowledge is shared
• Conducting assessments to identify areas of improvement in selling strategies and customer satisfaction
• Offering personalised feedback to help Regional Sales managers and Team Leads meet and exceed goals

Sales Strategy Development:

• Collaborating with Head of UK Sales to design training that aligns with company goals and sales strategies.
• Providing input on market trends, best practice and customer needs, helping to shape sales approaches and product offerings.

Ongoing Support:

• A resource for sales teams by providing continuous guidance and support.
• Researching, proposing and design training sessions to help onboard new employees and up-skill existing employees
• Updating and refreshing training materials regularly to reflect changes in products, services, brand positioning and merchandising
• Supporting managers with onboarding
• Working with the People Team and sales leadership for onboarding and ongoing development of new hires.

Working in the field

• Traveling across assigned regions to conduct face-to-face training and coaching sessions with regional sales teams.
• Accompanying Regional Sales Managers on customer calls or visits to observe interactions and provide feedback and suggestions for improvements
• Ensuring the team are compliant with company policies and health & safety best practice as remote employees

Reporting & Metrics

• Tracking and reporting on training outcomes, including improvements in sales figures, conversion rates, and customer satisfaction and brand standards
• Analysing data to demonstrating the impact of training programs on overall sales performance.
• Feeding back the successes and challenges of training and supporting the new field sales team

You'll have;

• 3-5 years of previous experience in field or customer facing sales
• Demonstrated success in achieving targets and building strong customer relationships
• Further track record in sales training or coaching roles
• Knowledge of learning principles and effective training techniques
• Excellent communication and presentation skills
• Knowledge of brand and merchandising guidelines
• Analytical skills to evaluate performance data and training impact
• Strong problem-solving skills, adaptable to various team dynamics and challenges
• Must be comfortable travelling extensively within the U.K. and be away from home
• Prepared to work in the field 3 out of 5 days a week supporting our field based team
• Attend and participate in monthly field sales meetings
• A valid UK driving license.
• Familiarity with digital & physical sales tools, CRM systems, marketing & image banks/tools, PixSell and SAP (full training will be given)

This role would appeal to someone with a strong background in sales, a passion for coaching, and a willingness to be on the road frequently, helping the team succeed in real-world selling environments.