Senior Product Marketing Manager

New Moon Production is looking for an experienced Senior Product Marketing Manager (all genders) to execute and optimize our product marketing strategies and marketing activations for our games portfolio. To boost the performance of our games to the next level, you will focus on implementing user acquisition initiatives and retention campaigns through both traditional and innovative channels.

YOUR MISSION

Product Market Fit: 

• Analyze player behavior, needs, and motivations through data analytics, user research, and community feedback
• Implement user-centric strategies across product and marketing initiatives
• Define and segment core and potential target audiences
• Conduct market research and competitive analysis to identify growth opportunities
• Develop product positioning and brand narratives
• Support product development through testing and validation phases

Go-To-Market Strategy:

• Design comprehensive marketing strategies integrating product and UA elements
• Craft and execute go-to-market plans focusing on organic growth through marketing activations
• Establish marketing budgets and success metrics for activation campaigns

Marketing Activations:

• Drive user acquisition and retention through diverse marketing channels
• Create and manage organic growth initiatives including events, influencer partnerships, community programs, and referral systems
• Lead PR, social media, partnerships, and innovative marketing channels

Product Performance:

• Optimize user acquisition funnel in collaboration with UA, ASO, and creative teams
• Manage promotional content and events in app stores
• Secure featuring opportunities and seasonal promotions
• Coordinate creative assets across all marketing channels including UA, influencer campaigns, PR, and traditional media

YOUR BACKSTORY

• Proven track record in product marketing and marketing activations
• Several years of professional experience in gaming/entertainment industry, a passion for gaming across all genres
• A completed Bachelor's degree or MBA in marketing or related field
• Strong analytical skills and deep understanding of mobile gaming metrics
• Outstanding leadership abilities and cross-functional collaboration
• Excellent written and oral communication skills in English

New Moon Production is a remote working Hamburg based studio, bringing new and exciting games to the market. Since its founding in 2016, it has released multiple games on different platforms, including Sunshine Island or the much beloved Big Farm: Mobile Harvest, enjoyed by a quarter of a million players daily.

The "New Moon Family'' is made up of 80+ highly talented individuals from all over the world and more than 17 nations. We believe that only the best employees can create the best products through teamwork, expertise and bringing together different ideas. Since 2021, New Moon Production has been part of Stillfront Group AB, which is a group of independent developers, publishers and distributors of digital games - with a vision to become the leading group of game developers and publishers.