Vice President of Growth Marketing

Vice Prsident of Growth Marketing

Who we are - what we do

Here at the Healthy Back Institute we are on a mission to transform the way people think about and treat pain. Since 2003, we have helped millions of people all over the world to claim their freedom from pain and start loving life again. 

Everything that happens at the Healthy Back Institute is rooted in our core values: 

Freedom, Love, Team, Growth, Excellence, and Courage

These values are the foundation of how we serve our customers and how we treat each other. We are seeking an agile and dedicated Vice President of Growth Marketing to join our team!

The Opportunity:

As our Vice President of Growth Marketing, you will be responsible for driving the vision, leadership, and executive functions required to propel the company’s revenue and customer growth. You will be supporting direct acquisition, brand development, product innovation, and customer experience to build long-term brand equity and sustainable revenue growth. This is a Full-time salaried position reporting to the President of the company.

Who You Are

• You have a track record of exceeding goals successfully
• You are a decisive and action-oriented thinker, utilizing modern business objective criteria for decision making
• You possess a repeatable track record of navigating the financial, legal, technological and compliance implications of a given revenue decision
• Possess an uncanny and proven ability to anticipate future trends and implications accurately

What You Have:

• 10+ years of leadership experience
• Hands-on experience with CRM platforms (e.g., Salesforce, HubSpot), analytics tools (e.g., Google Analytics, Tableau), and marketing automation systems.
• Proven track record of developing and executing multi-channel growth strategies for a scaling D2C business
• Experience managing P&L responsibility for $30MM–$100MM in revenue, delivering profitable growth while maintaining operational efficiency
• Strong background in the nutraceutical, health, or wellness industry, with expertise in brand development and customer acquisition.

What You’ll Get To Do:

• Drive profitable revenue growth through new and repeat sales via multiple sales channels
• Grow customer lifetime value (LTV) through retention, personalized engagement, and optimized product offerings
• Enhance brand equity and customer loyalty through exceptional customer experiences and targeted product innovation

Opportunities and challenges you’ll be excited to help us with:

• Diversify revenue streams by expanding TOFU and MOFU digital channels
• Increase MOFU and BOFU conversions
• Increase CLTV and reduce churn
• Drive outbound sales and customer service optimization

Why You’ll Love It Here:

• The People. You will be surrounded by some of the most talented, supportive, smart, and kind people, leaders and teams – people you can be proud to work with.
• The Mission. At HBI, we are relentlessly focused on helping people live pain free lives.  It feels good to serve others – and HBI is the leader in helping people live their life pain free.

• The Values. The opportunity to make a difference with teammates who believe in our core values of Freedom, Love, Team, Growth, Excellence, and Courage

The Benefits:

• A healthy work/life balance and flexible schedule
• Remote / virtual work from home position
• Medical, dental, vision insurance (full time only)
• 401K Retirement Plan (full time only)
• Life and disability insurance (full time only)
• Flexible PTO (full time only)
• Paid travel
• Paid continuing education
• Performance based bonuses
• Discount on HBI products
• An amazing team-centered culture felt at all levels of the company!

Please get to know us!

I encourage you to click on the links below and get to know us better!

• Explore our proven, Pain Relieving Products here.
• And find hundreds of customer’s Success Stories here.
• Check out our reviews on Glassdoor to learn more about our culture!
• Our Career page to see the position posting HBI Career Page.

Please Note: Before applying for the role, know that we take hiring very seriously. Interviewing with us may include video and phone interviews, assessments, projects, and scenario-based situations. Although we are unable to follow up with each and every candidate, we do our best to run a thorough process for candidates with whom we identify a potential fit.

The above job posting is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works. It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.