Senior Campaign Marketing Specialist

Ready to be a Titan?

As a Senior Campaigns Marketing Specialist, you will be responsible for planning, developing, and executing integrated brand awareness campaigns that drive long-term demand. You’ll work cross-functionally to bring compelling marketing initiatives to life, ensuring alignment across multiple teams and stakeholders. This role will report to the Senior Marketing Manager, Integrated Marketing. 
 

What you'll do:

• Campaign Strategy & Execution

  • Develop and lead multi-channel marketing campaigns that enhance brand awareness, drive engagement, and contribute to business growth.

  • Work closely with Performance Marketing, Creative, Product Marketing, Web, Social, and other key stakeholders to ensure seamless execution.

  • Own end-to-end campaign management, from ideation to execution, tracking, and optimization.

  • Leverage insights, data, and customer research to refine targeting, messaging, and creative strategies.
     

• Brand Awareness & Positioning

  • Drive strategic initiatives to elevate ServiceTitan’s brand presence in key markets.

  • Ensure consistent brand messaging and visual identity across all marketing channels.

  • Stay up to date on industry trends, competitive landscape, and customer insights to refine brand positioning.
     

• Cross-functional Collaboration & Stakeholder Management

  • Work closely with key stakeholders across Marketing, Sales, Product, Legal, and Leadership to align campaigns with business objectives.

  • Partner with internal channel leads, centers of excellence, and external vendors to develop and execute high-impact campaigns.
     

• Campaign Performance, Optimization & Reporting

  • Analyze campaign performance metrics, providing insights and recommendations for optimization.

  • Leverage data and analytics to enhance campaign effectiveness and inform future strategies.

  • Work with Performance Marketing to optimize paid media investments and maximize impact.

  • Share performance reports and insights with key stakeholders.
     

• Brand Tracking & Research

  • Ensure brand metrics and campaign metrics are tracked consistently, working with internal teams and external vendors where necessary.

  • Develop insights and recommendations based on metrics tracked.

  • Arrange and oversee win/loss interviews with customers and prospects to develop insights to inform campaign strategy and messaging.
     

What you'll need:

• 5+ years of experience in campaign marketing, brand marketing, or integrated marketing.

• Proven success in leading top-of-funnel brand awareness and integrated marketing campaigns.

• Experience collaborating with cross-functional teams to execute high-impact campaigns.

• Strong analytical mindset with experience in campaign performance tracking and optimization.

• Excellent communication, project management, and stakeholder management skills.

• Experience in B2B, SaaS, or technology marketing is highly preferred.

• This position is remote and candidates must be based in Canada.

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