Job description

About Neato

Neato is a full-service Commerce Accelerator that helps major retail brands excel on marketplaces. As a top 500 storefront on Amazon, Neato collaborates with businesses as their exclusive retail partner, providing marketplace management, distribution, brand control, and content creation to drive quantifiable growth. By leveraging data-driven insights and analyzing consumer and market trends, we help mitigate risks and achieve exceptional results for our partnered brands. Neato is a well-capitalized, late-stage start-up recently ranked as the 39th Fastest Growing Company in America by Inc. Magazine. We are eager to grow our team with passionate, innovative professionals looking to impact a rapidly growing industry significantly.

The Opportunity

We are seeking an Advertising Strategist to lead and manage the digital advertising efforts for
5-10 brands, overseeing campaign performance, strategic planning, and cross-team collaboration.
This leadership role focuses on optimizing campaigns to achieve maximum ROI while driving
innovation and team development. You’ll play a pivotal role in shaping advertising strategies and
ensuring alignment with overall business objectives.

Key Responsibilities

Strategic Oversight: Develop and implement comprehensive advertising strategies to
align with client goals and Neato’s business objectives.
Campaign Performance Management: Monitor, analyze, and optimize advertising
campaigns across Amazon and other platforms to achieve KPIs such as ROAS, CTR, and
conversion rates.
Leadership & Team Development: Manage and mentor a team of advertising
specialists, fostering professional growth and ensuring high-quality campaign execution.
Client Collaboration: Serve as the primary point of contact for client advertising
strategies, delivering performance updates, insights, and actionable recommendations.
Budget Management: Oversee and allocate advertising budgets, ensuring efficient
spending and maximum ROI across accounts.
Cross-Functional Collaboration: Work closely with Brand Management, Business
Intelligence and Creative teams to align advertising efforts with broader company
strategies.
Process Improvement: Identify opportunities to enhance workflows, tools, and reporting
processes to drive efficiency and effectiveness.
Testing & Innovation: Continuously test and iterate on ad copy, targeting strategies, and
platform features to remain ahead of industry trends.

About You:
Experience: 4+ years in digital advertising with a focus on e-commerce platforms like
Amazon, including 1-2 years in a managerial role.
Analytical Expertise: Strong analytical skills, with the ability to interpret data and
optimize campaigns based on insights.
Leadership Skills: Proven ability to lead and develop a high-performing team.
Client-Focused: Excellent communication and relationship-building skills with clients
and internal stakeholders.
Technical Knowledge: Familiarity with advertising platforms, automation tools (e.g.,
xMars), and Seller/Vendor Central.
Adaptable: Thrives in a fast-paced, start-up environment with a proactive, solution oriented
mindset.

What We Offer:
Flexible work hours and unlimited PTO
Opportunities for growth and learning alongside industry veterans
A vibrant, collaborative work environment with a focus on innovation

What High Performance Looks Like:
You consistently meet or exceed advertising performance goals for managed brands.
You effectively lead and mentor your team, ensuring collaboration and skill
development.
You stay ahead of industry trends and integrate innovative strategies into campaigns.
You build strong client relationships, delivering measurable results and high satisfaction.

Key Performance Indicators (KPIs):
Cost-Per-Click (CPC) Reduction: Achieve a measurable decrease in CPC for each
managed brand by implementing effective optimizations.
Keyword Rank Improvement: Improve the rank of the top 5 performing keywords for
the top 10 ASINs per brand, driving visibility and engagement.
Click-Through Rate (CTR) Growth: Drive consistent increases in CTR across
campaigns by refining ad copy and targeting strategies.
Cost-Per-Acquisition (CPA) Reduction: Reduce CPA across campaigns while
maintaining or increasing sales volumes.
Paid Conversion Rate Growth: Boost paid conversion rates for each brand through
optimized campaign structures and targeting.