Job description

Job Overview:

Work Shift: 7am-4pm

The Digital Ads Specialist will provide essential support in executing digital advertising campaigns across platforms like Google, LinkedIn, and Meta. Working closely with the Digital Marketing Manager, the specialist will assist with the day-to-day management of campaigns, help prepare reports and contribute to the ongoing optimization of digital advertising efforts. This role is perfect for someone eager to develop their skills in digital marketing, working hands-on with data analysis and campaign execution in a learning and support capacity.

Job Description:

Assist in the Execution of Paid Search Campaigns: Help manage and optimize paid search initiatives on platforms like Google Ads, providing day-to-day support to ensure campaigns run smoothly.
Assist with Lead Generation Tasks Using Tracking Tools: Support lead generation efforts by assisting in the setup and monitoring of tracking tools like Google Tag Manager, ensuring accurate data collection and performance tracking
Support in Creating Ad Copy and Video Concepts: Collaborate with the Digital Marketing Manager to draft basic ad copy and contribute to brainstorming video content ideas. Coordinate with designers for production under guidance.
Help Analyze Campaign Data: Assist in compiling reports and reviewing campaign data from tools like Google Analytics, helping to identify trends and areas for improvement under the direction of the Digital Marketing Manager.
Monitor Campaign Budgets and Performance: Assist in tracking ad spend across multiple platforms, ensuring campaigns stay within budget while learning how to improve ROI through practical experience.
Collaborate with Content Production Teams: Coordinate with content production teams to ensure ad content aligns with campaign goals, working as a key team player to meet objectives.
Contribute to Market and Competitor Research: Help gather and organize insights from market and competitor analysis, presenting findings to support strategy adjustments.
Stay Informed on Digital Marketing Trends: Actively learn about the latest trends in digital advertising, particularly in video marketing, and share insights with the team to help maintain competitiveness.

Requirements

3-5 years in a similar role for a startup, BPO, or advertising agency
Deep understanding of Digital Marketing and Digital Ads
Analytics and Tracking Proficiency
Google Marketing Platform: Google Analytics, Google Ads, Google Keyword Planner, Google Tag Manager
Meta and LinkedIn Advertising
SEO and SEM Tools: SEMrush, Ahrefs, Moz Pro
Budget management skills
Exceptional communication skills
Bachelor's degree in Marketing, Business, or related field
Willing to work in Eastwood every quarter