Consumer Insights Manager

Title: Consumer Insights Manager

FLSA Classification: Exempt

Department: Insights & Analytics

Reports to: Category and Consumer Insights Director

Date: 12/2024

Salary: $90K-$112,500k + bonus

The Consumer Insights Manager will play a pivotal role in driving consumer-centric decision-making at BeatBox Beverages. As a key member of the insights team, this role will be responsible for leading the day-to-day operations of the consumer insights function, while also managing Consumer Insights Analyst(s). This individual will be instrumental in uncovering actionable insights through innovative research methodologies, managing research projects end-to-end, and delivering impactful findings to stakeholders across the organization.  

Key Responsibilities:

Team Leadership: Manage and mentor Consumer Insights Analyst(s), fostering professional development and ensuring the delivery of high-quality insights.

Research Execution: Design, execute, and oversee qualitative and quantitative and qualitative research studies using a variety of methodologies.

Vendor and Tool Management: Collaborate with external research vendors to ensure timely and accurate project delivery; manage DIY research tools for efficient execution of smaller-scale projects.

Stakeholder Engagement: Present research findings and actionable recommendations to cross-functional teams, including marketing, sales, and product development, to influence strategic initiatives.

Data Integration: Synthesize primary and secondary data sources to provide a holistic view of consumer behavior, preferences, and trends in the alcoholic beverage market.

Strategic Collaboration: Partner with the Director of Category and Consumer Insights to align research initiatives with business goals and category strategies.

Continuous Improvement: Identify opportunities to innovate and enhance the consumer insights function, ensuring best practices and cutting-edge methodologies are utilized.  

Qualifications & Experience:

• Proven experience in a consumer insights or market research role, preferably within the CPG or alcoholic beverage industry (5+ years experience required).
• Strong expertise in both qualitative and quantitative research methodologies.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
• Exceptional communication and presentation skills, with the ability to distill complex data into clear, actionable insights.
• Experience managing and developing team members.
• Proficiency in managing research vendors and using DIY research platforms.
• A collaborative mindset with a passion for understanding consumer behavior and influencing business strategy.
• Management experience is a plus.
• Expert in Microsoft Excel. Proficient in Microsoft PowerPoint and Google Slides.
• Experience with Numerator is a plus.
• Bachelor's degree (B. A.) from four-year College or university. Preferred degrees include Business, Mathematics, Economics, or Data Analytics.

This role offers a unique opportunity to shape the consumer insights function and make a significant impact on the company's growth and success in the competitive alcoholic beverage market.