Marketing Manager- EPP Books

Description

Evening Post Books, the award-winning book publishing division of Evening Post Publishing, publisher of The Post and Courier, is seeking a Marketing Manager (MM) to join their team. The MM will work directly with the managing and assistant editors to streamline daily marketing functions within the publishing house, manage our digital platforms, and work independently to develop PR strategy for individual titles, authors, and EPB as a publisher. Candidates should have a bachelor’s degree in a relevant field and 2+ years applicable experience. A valid SC Driver’s License and reliable vehicle are required (mileage reimbursed). For consideration, please submit a brief (less than 400 words) cover letter outlining your relevant experience and professional aspirations, and a resume by February 24, 2025.

The marketing manager will:

• Manage the life cycle of marketing campaigns from conception to execution.
• Head social media channels by developing branded content and regularly posting, interacting with followers, and creating cohesive branding and aesthetics across public platforms.
• Write press releases for new titles and tailor pitches to media and other social outlets.
• Allocate the marketing budget in unique ways that drive growth and our mission.
• Work with the assistant editor to regularly partner and promote bookstores while keeping them abreast about inventory discounts, sales, and book availability.
• Solicit book reviews and fulfill review copy shipments.
• Connect with authors to help plan and promote engagements.
• Head development of monthly and specialty newsletters through Constant Contact.
• Maintain communication and professional relationships with authors past and present.
• Orchestrate and execute book signings and launches with local partners.
• Keep marketing assets for publisher and individual titles organized.
• Hire, manage, and mentor seasonal marketing interns on a college semester basis.
• Adhere to all EPP safety policies and practices.

Qualifications

An ideal candidate will:

• Be hyper-organized, with a keen eye for task organization, prioritization, and execution.
• Have a marketer’s mindset with the ability to tailor pitches to appeal to a diverse range of media outlets.
• Possess the ability to create, evolve, and adhere to branding and aesthetics.
• Have a deep understanding of social media and web and the tools each of them offer to drive business.
• Have experience working and succeeding in a hybrid (in office + work from home) environment.
• Operate as a creative thinker with a ‘no project too big or too small’ mindset.
• Have experience with the Microsoft Suite and other file management platforms, namely Outlook, calendar, SharePoint, and Dropbox.
• Have knowledge of the South, the Carolina Lowcountry, and its cultural and media landscape.
• Be comfortable working and managing tasks/timelines independently and as part of a team in a deadline-driven environment.
• Possess the ability to maintain confidentiality regarding sensitive matters.

Physical demands include:

• Long periods of sitting
• Repetitive wrist, hand, and finger movement (while operating a computer)
• Occasional bending, stooping, and lifting (15-30 pounds)
• Eye-hand coordination (typing)
• Extended periods of reading fine print on a screen

About Evening Post Books:

Evening Post Books is the award-winning book publishing division of Evening Post Publishing, proud owners of The Post and Courier. Based in Charleston, South Carolina, we specialize in books written by authors hailing from and writing about the greater South, including high-quality fiction, nonfiction, poetry, cookbooks, biographies, memoirs, history, and other specialty publications. Like a true port city, we strive to share these Southern voices with the world.