Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.
Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.
Overview
As the Global Marketing Automation Manager, you will manage and optimize our Adobe Marketo instanc e, ensuring seamless technology integrations with Salesforce, RingLead, and other platforms. This individual will play a critical role in driving our marketing operations, enabling efficient lead management, improving marketing workflows, and ensuring smooth execution of campaigns across various channels. The ideal candidate has deep experience in marketing automation, is well-versed in Marketo administration, and has a strong understanding of lead data management systems, best practices, and processes.
Responsibilities
Marketo Administration & Campaign Execution:
- Administer and manage all aspects of our Marketo instance, including configuration, user permissions, data governance, and ongoing platform maintenance/housekeeping/automations.
- Stand up processes/automations to keep the Marketo person database clean, deduped, and in compliance with global privacy legislation
- Create and execute automated marketing campaigns (email, nurture programs, landing pages, lead scoring, etc.) to drive customer engagement and conversions.
- Develop, test, and optimize lead scoring models to ensure alignment with sales and marketing objectives.
- Collaborate with the marketing team to develop and implement lead nurturing workflows, segmentations, and triggered communications.
- Manage dynamic content, A/B testing, and ensure best practices for email deliverability and performance.
- Create and manage Rithum forms, email and landing page templates in Marketo.
- Create a range of starter programs allowing standardized workflows and efficient self-service for other Marketo users.
System Integrations:
- Oversee the integration of Marketo with Salesforce, ensuring smooth data flow and synchronization between the two platforms.
- Collaborate with the Demand Gen team, RevOps team, and Salesforce administrators to ensure marketing data aligns with sales processes, including lead assignment, lifecycle, pipeline management, and reporting.
- Implement and maintain integrations with various other technology platforms (including Drift, Ringlead, Zoom, Revsure, 6sense) to ensure the highest standards of data quality, lead routing, analysis, and data management processes.
- Troubleshoot and resolve issues related to the Marketo-Salesforce integration, ensuring data consistency, minimizing errors and duplicates.
Reporting and Analytics:
- Build and maintain reports and dashboards in Marketo to track campaign performance, lead conversion, and overall marketing ROI.
- Provide insights and recommendations based on data to improve future campaigns, processes, and system workflows.
- Monitor key metrics such as email open rates, click-through rates, lead conversion rates, and attribution reporting, establishing benchmarks to guide marketing tactics.
Cross-functional Collaboration:
- Work closely with RevOps and SDR teams to ensure seamless handoff of leads and align on lead qualification criteria.
- Collaborate with various stakeholders and teams to ensure Marketo deployed campaigns are aligned with messaging and business goals.
- Provide training, documentation, and ongoing support to team members on how to use Marketo effectively.
Qualifications
Minimum Qualifications
- 5+ years of experience in marketing automation, with a focus on Marketo administration.
- Proven experience integrating and managing data flows with Salesforce and other martech.
- Demonstrated expertise in building and optimizing lead generation, nurturing, and scoring programs in Marketo.
- In-depth knowledge of Marketo platform administration, workflows, reporting, and email marketing best practices.
- Strong understanding of Salesforce CRM and how it integrates with marketing platforms.
- Prior experience of managing global data governance and compliance processes, with country variations (e.g. GDPR, opt-out, etc.)
- Proficient in data management, segmentation, and marketing database strategies.
- Strong analytical and problem-solving skills, with the ability to track and interpret key performance indicators.
- Experience with A/B testing and optimizing campaigns based on data insights.
- Strong communication skills with the ability to explain complex technical processes to non-technical team members.
- Detail-oriented with excellent organizational skills.
- Collaborative, self-starter with a proactive approach to problem-solving.
Preferred Qualifications
- Bachelor’s degree in marketing, business or a related field.
- Experience in a high-growth SaaS or technology environment.
- Prior experience with marketing technologies, such as Asana, Drift, Wistia, Bizible, etc.
- Some experience with editing HTML/CSS in emails and landing pages.
What it’s like to work at Rithum
When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.
As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.
At Rithum you will:
- Partner with the leading brands and retailers.
- Connect with passionate professionals who will help support your goals.
- Participate in an inclusive, welcoming work atmosphere.
- Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.
- Receive industry-competitive compensation and total rewards benefits.
Benefits
- Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
- A 6% 401(k) match
- Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
- 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
- Accident, critical illness, and hospital indemnity insurance
- Pet insurance
- Legal assistance and identity theft insurance plans
- Life insurance 2x salary
- Access to the Calm app and the Employee Assistance Program
- $65/month Remote work stipend for internet
- Culture and team-building activities
- Tuition assistance
- Career development opportunities
- Charitable contribution match up to $250 per year
Rithum is an equal opportunity employer. We celebrate diversity and are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, and business need.
We're committed to providing reasonable accommodations in accordance with the law for qualified applicants. If you require assistance during the interview process due to a medical condition or need support accessing our website or completing the application process, please reach out to us by completing the Accommodations Request Form. Your comfort and accessibility are important to us, and we're here to ensure a seamless experience as you explore opportunities with our team.
