We're making the world of digital assets accessible and secure for everyone. Join the mission.
Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 25% of the world’s crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in the UK, US, Switzerland and Singapore, Ledger has a team of more than 700 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 7 millions units already sold in 200 countries.
At Ledger, we embody the values that make us unique: Pragmatism, Audacity, Commitment, Trust and Transparency. Hear from our employees how they shape the work we do here.
As a locally based freelancer, you can now play an absolutely key role in Ledger’s success in Thailand.
What is the goal ? Impact! Above everything you will make a difference and bend Ledger’s growth curve towards further acceleration in Thailand. You will deliver consumer acquisition and activation, hardware sales and service ecosystem engagement. You will of course act on awareness, comprehension, preference, partnerships, visibility and step-change Ledger’s market intelligence, but at the end of the day all this must show in Ledger’s active consumer metrics in Thailand. This will go through high intensity activities in order to maximize locally both relevant reach and repeat.
What needs to happen ? The specific local tactics and plan will be adapted on a market basis, leveraging your contributions in terms of insights. They will also most likely tap into the following mix of activities :
● Engaging in 360° local partnerships to drive acquisition/engagement/retention
● Local activations and amplification of Ledger’s brand
● Engage and recruit ambassadors from identified crypto communities
● Assisting as needed with retailers, influencers, affiliates, NFT, crypto and non crypto partners
● Feeding insights to International Development team and fostering Thailand's internal comprehension
● Collaboration with Ledger other divisions
● Local digital marketing and communication
● Sourcing engaging consumer and market stories in order to fuel Ledger’s local PR and Communication efforts
● Engaging with centrally led programs to deliver last mile market relevance
What does it take to be successful ?
The ideal consultant for this mission will be :
● Hungry for results. Really.
● In love with the Ledger brand and mission. Passionate about crypto and digital assets and deeply involved with the Thai crypto ecosystem.
● Capable of detecting and even creating trends.
● Already well connected to a variety of media channels, influencers and potential partners.
● A deal-maker kind of marketer with proven super strong social digital skills.
● Experienced enough to be autonomous in-market.
● Not the type of person saying “my country is special, you guys don’t understand” but leveraging and feeding instead global expert programs, looking for similarities before differences.
● Responsible, trustable and conscious of the local environment and its constraints, in line with Ledger’s status in the matter.
● A total team player and transparent communicator.
● Perfectly fluent in English and in order to interact with the rest of the organization.
What type of contract are we talking about ?
The mission requires specific market expertise that Ledger does not possess internally. This mission will therefore be a consulting project. We will be using Upwork’s platform for payments and time management. Please note that in order to participate in the project you should be a commercially registered consulting company, a self-entrepreneur or other equivalent commercial status in your market. Ledger will contract with this entity.
