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Influencer Marketing Lead (all)

Remote:

Full Remote

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

Europe

Offer summary

Qualifications:

5+ years in influencer or digital marketing, Experience in lifestyle industry preferred, Strong analytical and performance marketing skills, Leadership experience in building high-performance teams.

Key responsabilities:

Develop data-driven influencer marketing strategies
Lead and inspire influencer marketing team
Manage relationships with top influencers
Track and report on campaign performance

BRUNA The Label Startup https://brunathelabel.com

11 - 50 Employees

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Job description

ABOUT THE ROLE

At BRUNA, weâre looking for an Influencer Marketing Lead to craft and implement data-driven strategies that drive customer acquisition, boost conversions, and fuel revenue growth. You will lead and inspire a high-performing team, managing relationships with top influencers, optimizing campaigns, and ensure the team is equipped to meet and exceed performance targets.

If youâre a results-oriented leader with a hands-on approach and a focus on measurable success, weâd love for you to join us and elevate our influencer marketing channel to new heights!

YOUR RESPONSIBILITIES

Develop and execute high-performance, data-driven influencer marketing strategies to achieve key business goals, including customer acquisition, conversion, and revenue growth.
Lead and inspire a results-driven influencer marketing team, setting clear goals, fostering accountability, and cultivating a motivated, high-performance environment.
Manage and nurture relationships with top-performing influencers aligned with company objectives.
Track, analyse, and report on campaign performance, using insights to optimize strategies and maximize impact.
Collaborate cross-functionally with performance marketing, creative, and PR teams to seamlessly integrate influencer content across all channels.
Continuously test and innovate new influencer strategies and platforms to stay competitive and fresh in the market.
Streamline processes for efficiency, enabling the team to execute creative ideas at speed while delivering measurable results.
Lead by example, demonstrating best practices in campaign execution, optimization, and performance tracking.
Mentor team members, fostering growth and aligning individual responsibilities to achieve overall business objectives.

YOUR BACKGROUND

5+ years of experience in influencer, digital, or performance marketing, ideally in a fast-paced, data-driven environment within the lifestyle industry.
Proven track record in developing impactful influencer marketing strategies with measurable success.
Strong understanding of performance marketing metrics and data analysis to drive optimization and decision-making.
Leadership experience, with a demonstrated ability to inspire, mentor, and foster a high-performance team culture.
Expertise in executing multi-channel marketing strategies, integrating influencer content across paid, owned, and earned media.
Exceptional project management skills, capable of prioritizing and managing multiple campaigns simultaneously.
Proactive, adaptable, and solution-oriented with a "do-er" mentality and a bias for action.
Strong analytical skills, with a focus on data-driven decision-making and delivering measurable outcomes.
Excellent negotiation and relationship-building skills, particularly with influencers and external partners.
Creative and strategic thinker, able to thrive in a fast-paced, competitive environment.
Exceptional communication skills, both written and verbal, with the ability to present insights to senior stakeholders.
Experience managing budgets and optimizing campaign efficiency.
Ability to balance brand and performance objectives when building influencer partnerships.
Deep understanding of the marketing funnel and expertise in key performance metrics such as CTR, CPC, eCPM, and others, along with knowledge of various industry verticals and how to integrate them for strategic optimization.
Proficient in Excel.
Knowledge of the German market and influencer landscape is a plus.

WHAT YOU CAN EXPECT

Growth and Ownership:Â Join a team where individuals have the chance to take ownership and actively contribute to the growth of BRUNA. Your efforts will directly shape the trajectory of our company, empowering you to play a pivotal role in our journey.
Culture of Empowerment and Openness:Â Experience a workplace culture founded on empowerment, trust, and transparency. We believe in hiring exceptional individuals and empowering them to excel in their roles. Open communication and information sharing are encouraged, fostering collaboration and innovation.
Alignment with Our Values: Our values are at the heart of everything we do. Expect to work in an environment where learning and growth are prioritized, teamwork is celebrated, ownership is encouraged, and transparency is valued. We're committed to progress over perfection, putting the team first, owning the outcome, and telling the story behind our responsible jewelry practices.
Investment in Your Growth:Â We're committed to your professional development. Benefit from access to a coach, dedicated development budget, and numerous opportunities to expand your skills.Â
Flexibility and Trust: Being a fully remote team, we're dedicated to being a flexible employer. We understand that your best work may happen outside of traditional office settings, and we trust you to manage your time and environment effectively.
High Bar for Hiring, Strong Focus on Culture: High Bar for Hiring, Strong Focus on Culture: We take our hiring process seriously, ensuring we maintain a high standard while also prioritizing individuals who are passionate about delivering their best work and winning as a team.

Want to show us more of your personality? Feel free to send us a video application atÂ jobs@brunathelabel.com.

We're excited to meet you!

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About us

At BRUNA, weâre on a mission to become the very best version of ourselves. Not only do we aim to create timeless and high-quality jewelry, but we also aspire to challenge the status quo and be a driver of positive changeâand weâre looking for more like-minded team members to join us on our journey. Sound like you? Apply now and join us on our mission to create, collaborate, and inspire.