At Oxford, we own brands that evoke happiness ... from the relaxed island lifestyle of Tommy Bahama, to the sunny optimism of Lilly Pulitzer and bohemian spirit of Johnny Was ... because being happy never goes out of style.
We offer competitive benefits packages which may include generous vacation policy, health and wellness coverage, 401k with company match, discounted stock purchasing, options for education reimbursement, and amazing product discounts! We value work-life balance and offer a flexible corporate office environment.
About the Role:
The Senior, Manager CRM role is a strategic leadership position with end-to-end ownership for the consumer journey and driving improvements across retention and life time value (LTV). Oversight of the email campaigns, brand and trigger, including strategy, content planning, optimization, and reporting. Serves as subject matter expert of the email business, subscribers, users, services, levers for success, ability to deliver results, with skills to handle priorities. Develop relationship with key business partners and deep understanding of the business(es) to translate business needs into tangible action and results. Some tactical and executional support will be required at times.
- Define, implement, and execute email/ SMS marketing strategy to drive business results as measured by ROI analysis and KPI goals.
- You’ll actively contribute to the Retention and repeat purchase strategy to improve LTV, increase AOV and drive overall revenue improvement.
- Responsible for the creation and implementation of everything email, SMS, and other direct customer communications, creating channel-specific strategies (brand email, trigger email, SMS, CRM segmentation)
- Full ownership of the campaigns you create while ensuring the communication meets each of the Brand’s communication style.
- Creating and analyzing the results of all our EBG direct brand sends, including weekly emails and regular email and trigger flows to various segments.
- Building, maintaining and testing new one-off emails and flows to leads, active and inactive customer file segments.
- Monitoring the campaign performance (incl. deliverability).
- AB test strategy to constantly improve KPI’s and retention working closely with the Ecommerce teams and Oxford Marketing Group peers to create audience specific strategies and KPIs.
- Liaise with creative team on strategy and creative asset development for all emails.
- Partner with Brand marketing team and Oxford Marketing Group on Email and SMS content calendar and strategy.
- Manage platform agency to devise key strategies to support brand goals, ensure KPI metrics are achieved and promoted according to brand standards.
- Monitor, analyze, and report on performance, providing recommendations and data to brand teams and management.
- Ensure all campaigns are optimized and tested to achieve the best results.
- Experiences using HTML, CSS, Adobe Suite, and Figma a plus.
- Stay abreast of competitive behaviors and trends
- Build, manage and lead team of direct or indirect reports and/or 3rd party providers.
You will love this job if you...
- Demonstrate a high degree of professionalism in communication, attitude and teamwork with customers, peers and management
- Enjoy working in a fast-paced environment and collaborating with others
- Have excellent analytical, negotiation and business skills
- Thrive working under pressure
Who we would like to meet:
- Bachelor’s degree in Business, Marketing or related field
- Generally, 8+ years’ marketing or brand experience preferably for an apparel/retail company.
- Experience with loyalty programs, automated flow growth opportunities and technical abilities required
- Skilled at creative writing, graphic design, data analysis, and technical production.
- Prior experience working with and building relationships across multiple sales channels, including wholesale and direct to consumer.
What happens next?
If you are interested in this opportunity please apply! You will receive an email confirming we received your application. We will review your application as soon as possible. You can update your resume or information at any time by accessing your candidate profile.
This Company is an equal opportunity employer and does not discriminate against qualified applicants based on based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making, lawful off-duty use of marijuana, or any other characteristic protected by law. If you need an accommodation to complete an online application, please contact the location you are applying to or contact us at HRRecruitingandonboarding@oxfordinc.com or 1-888-725-1899.
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