Marketing Specialist

Datavant is a data platform company for healthcare whose products and solutions enable organizations to move and connect data securely. Datavant has a network of networks consisting of thousands of organizations, more than 70,000 hospitals and clinics, 70% of the 100 largest health systems, and an ecosystem of 500+ real-world data partners.

By joining Datavant today, you’re stepping onto a highly collaborative, remote-friendly team that is passionate about creating transformative change in healthcare. We invest in our people and believe in hiring for high-potential and humble individuals who can rapidly grow their responsibilities as the company scales. Datavant is a distributed, remote-first team, and we empower Datavanters to shape their working environment in a way that suits their needs.

We are seeking a versatile and driven marketer with 3-5 years of experience to join Datavant’s Life Sciences, Ecosystem, and Public Sector marketing team. This role is a great fit for candidates with prior experience in a B2B SaaS company, particularly in the health data and/or life sciences space, and with some product marketing experience. 

The ideal candidate will bring a range of marketing skills, contributing across multiple marketing disciplines to help us achieve our business objectives and drive commercial success. While expertise in all areas listed below is not required, candidates should demonstrate experience, capability, or interest in multiple of these domains. 

This role is ideal for a marketer who enjoys variety and thrives in a collaborative, growing environment. You’ll gain the chance to work across a variety of marketing disciplines and build a well-rounded skillset, with the opportunity to ultimately scope out and own a domain of marketing. 

Areas of Contribution: 

Product Marketing Content & Sales Enablement

• Draft compelling, customer-centric content, including blog posts, case studies, sales narratives, one-pagers, ebooks, and white papers.
• Develop thought leadership pieces and sales enablement assets that align with our brand voice and business objectives.
• Create messaging and proof points that resonate with customers and drive deeper engagement.
• Partner closely with product and customer success teams to understand needs and refine existing materials or develop new resources to support sales efforts.
• Develop assets that articulate our value proposition and enable the go-to-market (GTM) team to tell our story effectively.
• Collaborate with cross-functional teams to ensure alignment on messaging and product positioning.

In-Market Activity (Demand Generation, Thought Leadership, Events)

• Plan and execute multi-channel marketing activities to drive brand awareness and generate leads.
• Work with the sales team to proactively identify and plan joint marketing efforts with key customer partners, such as press releases, case studies, or webinars.
• Measure and analyze in-market performance to inform future efforts.
• Contribute to thought leadership strategies positioning Datavant as an industry expert with a distinct perspective; create messaging, talk tracks, and related materials based on thought leadership stances.
• Develop content for events, including presentations, talking points, and promotional materials.
• Collaborate with internal and external stakeholders to ensure event success.

Marketing Operations & Systems

• Utilize tools like Salesforce and HubSpot to manage campaigns, track performance, and ensure operational efficiency. Make recommendations to optimize marketing tactics using data and performance metrics.
• Oversee email marketing, including newsletters and nurture streams; bring proficiencies in pulling target lists and optimizing sends.
• Offer strategies to enhance our customer segmentation and targeting efforts.
• Build systems and processes to optimize team efficiency, such as refining our case study database and maintaining editorial calendars.
• Implement tools and practices that enable smarter, more scalable marketing operations.
• Support marketing administration, including tracking budgets, processing invoices, and coordinating with vendors to ensure timely execution of projects.

Customer Insights & Competitive Intelligence

• Contribute to efforts to gather insights into customer needs and feedback, market trends, and competitive positioning. 
• Contribute to optimizing our mechanisms for collecting and managing customer insights and competitive intelligence, ensuring these resources are accessible and actionable for the team.
• Collaborate with internal stakeholders to ensure insights are incorporated into product development, messaging, and strategy.
• Develop dashboards or reports to communicate findings and provide actionable recommendations to key stakeholders.
• Translate findings into actionable strategies and marketing initiatives.

Skills and Qualifications:

• At least 3-5 years of marketing experience, with exposure to a mix of the areas outlined above.
• Strong writing and communication skills, with the ability to tailor messaging to different audiences.
• Experience with marketing tools such as Salesforce, HubSpot, or similar platforms.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• A collaborative mindset and a willingness to learn new skills and tackle new challenges.
• Analytical skills to measure the effectiveness of marketing efforts and drive continuous improvement.

Preferred Qualifications:

• Experience in B2B SaaS marketing, healthcare data and/or life sciences companies.
• Experience working closely with sales and product teams.
• Familiarity with customer research and competitive analysis techniques.
• Familiarity with marketing operations/managing a tech stack portfolio.
• Demonstrated success in developing product marketing/sales enablement assets.

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