Director of Marketing

Blueberry's Mission:

Our mission is to turn every family's living room into a pediatric urgent care by combining at-home diagnostic kits with concierge-like access to pediatricians. With Blueberry, every family has affordable and immediate 24/7 access to the same (or better!) care they’d receive at an urgent care or ER. We believe every child deserves access to top-quality healthcare.

Blueberry Pediatrics is growing fast. We've proven that we can drive better health outcomes for children and families, and dramatically reduce medical costs for parents and companies. 

Delivering affordable, high-quality healthcare requires engineering ingenuity, leadership committed to prioritizing patient outcomes over short-term profits, and an exceptional product team.

We are a mission and values driven company. You can learn more about our values HERE. 🫐 💙

Note: Beware of Scammers. Blueberry will NEVER ask you to download software/apps or request sensitive personal information like bank accounts or social security numbers. If you received an email requesting this information it is likely a scam. We are only accepting candidates through our job board.

The Opportunity:
Blueberry Pediatrics is growing fast, and we’re looking for a Director of Marketing to own strategy across both B2B and DTC as we scale. We’ve built a best-in-class pediatric care model that saves families time and money while delivering major savings for health plans. Today, we support hundreds of thousands of children, and we need a marketing leader who can take us to the next level.

This is a player-coach role, you’ll be hands-on in execution while building and managing a team of full-time employees, contractors, and agencies to scale our efforts efficiently. You’ll own the full marketing funnel, balancing growth marketing, brand, lifecycle, and demand generation across both direct-to-consumer and health plan partnerships.

You will have full ownership of consumer growth targets, setting ambitious goals and driving the strategy and execution to achieve and exceed them. You should be comfortable with numbers, owning marketing P&L, tracking CAC, LTV, retention, and efficiency metrics, and making data-driven decisions to fuel sustainable growth.

What You’ll Own:

• Build the brand and make Blueberry the go-to name in pediatric care. We want to be the trusted pediatricians that meet new parents where they are—whether that’s in their third trimester, their doctor’s office, or on Instagram.

• Develop and execute marketing strategy across DTC (acquisition, lifecycle, organic) and B2B (ABM, sales enablement, demand gen).

• Build a team. Hire and manage contractors and agencies to scale.

• Scale B2B marketing efforts, driving awareness, demand, and sales pipeline for our health plan partnerships in tandem with our head of sales.

• Own and manage the marketing P&L—track performance and optimize for efficiency and profitability.

Who You Are:

• 7+ years of marketing experience, with leadership in DTC & B2B.

• Strong performance marketing and data skills, comfortable working with numbers, analyzing performance, and owning P&L.

• Hands-on, you’re ready to roll up your sleeves while building a team around you.

• Startup-minded and scrappy, you find creative ways to drive impact, even with limited resources.

• Experience in healthcare, tech, or subscription businesses is a plus.

Expected compensation: The salary range for this role ranges from $157,500 - $175,000 depending on experience and geographical location.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.