Social Media Executive

Who we are. 

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Markmonitor, Network Solutions, Yoast, Register.com and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands. 

In August 2021, Yoast joined the company Newfold Digital. Joining forces with this leading web-presence solutions provider will help us reach even more people to help them improve their SEO. It enables us to expand on our work across many platforms and bring more of our SEO ideas into practice. A big change, but a lot will also remain the same: our team, our brand, our headquarters in Wijchen, and Yoast SEO. And, of course, our mission: SEO for everyone. 

The Social Media Executive will work for the Yoast brand under Newfold Digital parent company and publish and maintain daily social media posts across channels, writing captions, searching for interesting, innovative blog content and messages to share on our channels. 

This is a contract opportunity.

What you’ll do & how you’ll make your mark 

• Contribute to planned or spontaneous activities and campaigns 
• Planning and running social media advertising and performing social listening and engagement and measure new followers/subscribers on all platforms 
• Provide insight into social media visitor behavior and engagement in order to identify optimization opportunities as well as help to prioritize these opportunities based on value, potential, effort and resources. 
• Coordinate with content and marketing creative teams to ensure accurate and comprehensive web analytics implementation and track across acquisition channels. 
• Proactively monitor customer behavior on all our social channels  
• Identify opportunities to continually optimize social media performance. 

Who you are & what you’ll need to succeed. 

• 3+ years corporate experience in Social Media Marketing strategies across all social media digital marketing platforms and ecosystems. 
• Background work history in social media for software, ecommerce or technology company 
• Can create compelling content on all targeted social media channels 
• Innovative, creative, knowledgeable  
• Nice to have experience using Brandwatch and Canva but open to other tools 
• Strong experience with LinkedIn, YouTube, Facebook, X, Instagram and desirable Reddit and TikTok 
• Experience with measuring social media data analytics and making informed decisions based on this. Reporting on ROI and digital marketing channel analysis  
• Bachelor's degree, higher education or equivalent qualification  
• Desire to work collaboratively in a team-based environment and must be able to manage and co-ordinate all social media content on own  

Why you’ll love us. 

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well. 

• We celebrate one another’s differences.  We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.  We have 20 + affinity groups where you can network and connect with Newfolders globally.  

• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Yoast #teamnewfold!  

#LI-Remote #LI-SM1

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.