About Us
LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.
About the Role
LexisNexis Canada is looking for a Marketing Lead (Maternity Leave) for our Law School Preference program, responsible for driving awareness and preference for our legal information services among Canadian law school students. The Marketing Lead will direct a team of 15 law student associates during the academic year and work closely with our marketing, product and training teams to execute and refine marketing campaigns leveraging digital channels (web, email, social media) and in-person events. This is a one-year maternity leave contract for a primarily Toronto home-based position.
Responsibilities:
Refine and execute marketing programs designed to drive LexisNexis awareness and preference among Canadian law schools and law students.
Direct a team of 15 law student associates cross Canada. Assign and monitor their weekly assignments and projects during the academic year.
Create digital marketing campaigns, develop and maintain our social media calendar, and coordinate sponsorships and events.
Manage and grow the LexisNexis law student loyalty program by utilizing best practices, adoption strategies, and working with external vendors.
Manage the procurement, coordination, and packaging of merchandise shipments to contractors and student associations.
Develop and maintain relationships with law school students, faculty and related associations.
Conduct surveys to assess program effectiveness.
Provide insight for new campaigns and programs based on awareness of needs and trends in the law school market.
Partner with sales and training teams to assist with customer relationships and user success.
Qualifications:
3+ yrs. of technical and professional experience in marketing
Practical knowledge of marketing strategy, digital marketing and social media campaigns
Demonstrated creativity, business acumen, strategic planning and quantitative analytical abilities.
Excellent interpersonal and relationship skills with people of diverse backgrounds and professional functions
Excellent written and verbal communication skills in English
Preferred qualifications:
Legal industry or academic sector experience strongly preferred
Marketing professional qualifications are considered an asset
Familiarity with Pardot or comparable marketing automation platforms
Excellent written and verbal communication skills in French are an asset but not required.
Work in a way that works for you
We promote a healthy work/life balance across the organization, with various flexible and remote working options available to employees.
Working with Us
LexisNexis Legal & Professional is proud to be an equal-opportunity employer. We are committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Together, we are building a diverse and inclusive workplace.
Working for you
We believe in a healthy work/life balance. We know that your well-being and happiness are key to a long and successful career.
About the business
LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.
This role is not for an existing vacancy.LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.
Please read our Candidate Privacy Policy.
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