Senior Marketing Executive

Senior Marketing Executive 

Let’s start with the role

As a member of the German Betano local team, reporting to the Local Marketing Manager, you will be responsible for overseeing, developing, and executing tactical action plans, monitoring local marketing objectives, and contributing to the development of strategic initiatives. Operating in the fast-paced and dynamic environment of sports betting and online slots, you will also collaborate closely with cross-functional teams to ensure alignment with overall business goals.

As a Senior Marketing Executive, you will:

• Monitor marketing performance across multiple channels (e.g., site traffic, new visitors, registrations, conversions, CPA), ensuring alignment with market targets and KPIs, as derived from the overarching financial KPIs;
• Develop tactical action plans and track the execution, ensuring that brand positioning, media strategies, and campaign deliverables are being met according to the local market plan;
• Develop and localize in collaboration with external creative agencies creative materials (TV, ATL, BTL, digital, on-site), ensuring optimum compatibility between creatives and local target group characteristics;
• Monitor and report on the marketing budget, ensuring efficient allocation and identifying opportunities for optimization;
• Oversee the processing of invoices and the onboarding of new vendors.
• Collaborate with the local and central content teams to ensure the best quality and consistency of any inbound and outbound communications;
• Monitor, track and evaluate all marketing activities and report KPIs of channels and campaigns (TV/ATL, digital, on-site, affiliate marketing/network) to ensure targets are achieved or take respective measures;
• Monitor and report on competition and their activities regarding communications, product and compliance areas; assess market and media research to provide insights that support the Marketing Manager and HQ in understanding consumer trends and competitive dynamics;
• Manage agencies and third partners for the execution of the local campaigns/communications plan;
• Create reports and analyses for the Marketing manager and Country Manager, keeping them informed on key marketing metrics and campaign performance;
• Ensure that all marketing activities are compliant with local regulations;
• Lead and develop a local marketing team; represent the company internally and externally;

What you'll bring:

• Bachelor’s Degree in marketing or a relevant field;
• At least 5 years of experience in marketing, preferably within the online industry;
• Native German Speaker and strong command of the English language (both written and spoken);
• Passionate about sports and the online gaming industry;
• Business orientation and understanding;
• Strong analytical skills and a data-driven mindset;
• Inspiration to design and execute new creative projects that ultimately drive KPIs and help achieve the defined targets;
• Hands-on mentality and proactive approach; likes to work in teams;
• Strong communication skills to convey targets, actions, plans and inspire others to deliver the plan;
• Strong experience in digital marketing, including SEO, SEM, social media, and display advertising, with the ability to leverage data and digital tools to optimize campaigns and drive results. 
• Experience with media planning and buying, particularly in TV, with a strong understanding of how TV fits into a broader marketing strategy.

Kaizen Gaming Perks

• 🏃 A buddy will support you with your onboarding;
• 💸 Competitive salary package and bonus scheme;
• ⭐Developmental 360° feedback framework;
• 📚 Unlimited access to Udemy & continuous training.

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