About ZAVA
We're on a mission to provide our patients with healthcare that is accessible and dependable at a fraction of today's cost. Our team of Doctors, Engineers, Customer Support Advisors, Marketers, Product Managers, UX Designers, Pharmacists, Commercial, and Operations Specialists work collaboratively to develop and maintain a digital healthcare platform that provides our patients with healthcare that suits their needs and schedules.
The pandemic changed our lives, requiring us to find flexible, remote and innovative healthcare solutions to meet our needs during challenging and changeable periods. Many of our patients turned to telemedicine as a convenient solution to getting their healthcare online from the comfort of their homes. Through delivering a safe and efficient digital healthcare service, we've provided over 11 million consultations across the UK, Germany, France, and Ireland, enabling millions of people with essential access to healthcare when they need it most.
It's our motivation to continue fulfilling their needs and to expand further to meet the needs of others, ensuring we're always there with the latest tech, treatments and advice. We're doing more than providing healthcare, we're enabling and empowering people by making healthcare work for them. We’re here because we care about healthcare and we plan to be the largest digital primary healthcare platform for people across Europe.
About the Role
We’re looking for a Retention & Email Marketing Manager to elevate our email and retention strategies. With email as one of our core channels, this role will oversee the strategic development and day-to-day execution of email marketing initiatives, driving customer engagement and loyalty.
The ideal candidate is both strategic and detail-oriented, skilled in both crafting strategies and executing campaigns that have measurable impact. You’ll be instrumental in growing customer retention and engagement across email and SMS, working with our talented retention marketing team to bring our vision to life.
What’s in it for You?
Innovation-Driven Environment: We encourage fresh ideas and empower you to try new approaches that challenge traditional boundaries.
Project Variety: Engage in diverse projects, from newsletters to retention-focused campaigns and cross-team initiatives.
Influence the Future of Healthcare: Join the forefront of digital healthcare and help us set new industry standards.
Competitive Benefits: Competitive salary, bonus schemes, flexible working, 10% R&D learning time, and more.
Key Responsibilities:
Email Marketing & Retention Strategy: Contribute to developing customer journeys and retention strategies for our existing UK market alongside new market opportunities.
Campaign Development: Lead and execute email campaigns, including automated lifecycle and broadcast campaigns, to drive engagement and ROI.
Content Coordination: Collaborate with the Content team to create and manage the email content calendar.
Cross-Team Collaboration: Work closely with Content, Creative, Legal, and Commercial teams to ensure timely approval and delivery of campaign assets.
Campaign Execution: Build and test email campaigns, including newsletters and promotions, using our ESP (Customer.io).
Audience Targeting & Segmentation: Use data-driven insights to target and segment audiences effectively.
Campaign Analysis: Analyse and report on campaign performance weekly and monthly, providing recommendations for optimisation.
Retention Initiatives: Partner with Marketing and Product teams to support retention initiatives, including segmentation, automation, and lifecycle campaigns.
Experience and Qualifications:
3-4 Years of Experience in email marketing or marketing automation, with hands-on experience in HTML/CSS or drag-and-drop email editors.
ESP Proficiency: Familiar with platforms like Customer.io or similar platforms
Analytical Mindset: Comfortable analysing data in Excel, Lightdash, Tableau, or Looker to track performance and optimise campaigns.
A/B Testing: Experience with A/B testing to improve key engagement metrics.
Strong Written and Verbal Communication skills in English.
Nice to have:
Benefits from the day you join:
🏖 25 days holiday + bank holidays + Birthday off
🩺 Healthcare cash back plan through SimplyHealth
🧑⚕️ Free access to Wellness Cloud, advice, counselling, and corporate discounts
💙 20% off all ZAVA products & services for you and your friends/family
🏡 Remote and hybrid flexible working
💻 MacBook Pro
🌍 Flexible bank holidays - take the ones that matter the most to you
Additional benefits following the probation period:
💰 £500 training budget per year (after 3 months)
✈️ Company sabbatical after 2 years
🗺 Opportunity to work from overseas for 2 months each year
🤑 Cash vouchers after 3, 5, and 10 years of service
We are working hard to try and level the playing field wherever we can. We know from research that men are happy to apply for positions where they fit just 60% of the requirements, whereas women and underrepresented groups often will not apply unless they feel they are a super close match. If you don't think you meet all the requirements that you see above, we absolutely encourage you to apply and tell us what we can do to give you your best shot - if you want. We know that talent is everywhere, and as much as nice CVs are nice, they are often not a proxy for the best person for the job.
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