Digital Marketing + Social Media Manager

Join a wellness start-up dedicated to empowering women through physio-led, functional fitness training programs for pre- and post-natal stages. This innovative platform offers tailored exercise plans, expert guidance, and a supportive community to help women prioritise their physical health during transformative life stages.

As part of this mission-driven team, you’ll have the opportunity to shape the brand’s digital presence and contribute to its growth in a meaningful way.

• Compensation: £36,000
• Working Hours: 4 days
• Pre Requisite: a close understanding of the functional fitness and fitness racing industries, including some experience of successfully marketing to the Hyrox/F45/CrossFit/HIIT gym communities
• Preference: personal experience in pregnancy and parenting or pre and post natal coaching

This is a unique opportunity to drive the company’s digital and social media marketing strategy, using your expertise to amplify the brand’s message, grow its online presence, and attract a dedicated community of users. You will play a key role in creating and managing campaigns across social media, PPC, SEO, and other digital channels, helping to build a strong and engaged audience.

This position offers flexibility and the potential for growth as the company scales following its first round of investment. The role is primarily remote, with occasional hybrid on-site collaboration.

Reporting To: The Founder

Key Responsibilities:

Digital Marketing Strategy & Execution

• Develop and implement a comprehensive digital marketing strategy that aligns with the company’s vision and growth objectives.
• Lead SEO initiatives to optimise the website for search engines, improving organic traffic and keyword rankings.
• Manage PPC campaigns across platforms like Google Ads and social media to drive targeted traffic and conversions.
• Stay updated on digital marketing trends, tools, and best practices, applying them to enhance the company’s online presence.

Social Media Management

• Plan and execute engaging social media campaigns in collaboration with the Marketing Lead to educate, inspire, and connect with the audience.
• Create high-quality, on-brand content (images, videos, and copy) tailored to platforms like Instagram, Facebook, and LinkedIn.
• Monitor and engage with the online community, responding to comments, messages, and feedback to foster brand loyalty and trust.

Analytics & Reporting

• Analyse performance data from digital marketing efforts (SEO, PPC, social media) and prepare actionable reports for the team.
• Use tools like Google Analytics and social media insights to identify trends, track ROI, and refine campaigns.

Community Building & Engagement

• Support the planning and promotion of events like webinars, workshops, and community initiatives to strengthen relationships with users and partners.
• Collaborate with fitness and health professionals, influencers, and ambassadors to grow the platform’s reach and credibility.

Creative Collaboration

• Work closely with the team to ensure brand consistency across all marketing materials and campaigns.
• Contribute to the development of educational and promotional content, such as blogs, email newsletters, and landing pages.

Continuous Improvement

• Drive a culture of learning and innovation by experimenting with new marketing strategies and embracing feedback as a tool for growth.
• Stay informed about the fitness and health industry, particularly in the pre- and post-natal space, to align messaging with emerging trends.

About You:

• Passionate About Women’s Wellness:
  You’re enthusiastic about supporting women’s fitness journeys and are inspired by the company’s mission to empower women through tailored exercise programs.
• Digital Marketing Pro:
  You have a background in digital marketing, with proven experience managing SEO strategies, PPC campaigns, and social media platforms.
• Creative & Analytical:
  You combine creativity with data-driven decision-making, crafting campaigns that captivate while delivering measurable results.
• Excellent Communicator:
  Your writing skills shine, and you’re adept at creating engaging, stand-out content tailored to various audiences and platforms.
• Organised & Detail-Oriented:
  You thrive in a dynamic, fast-paced environment and are skilled at juggling multiple priorities without compromising on quality.
• Tech-Savvy:
  Proficiency with tools like Google Ads, Facebook Ads Manager, Google Analytics, SEMrush (or similar), and Canva or Adobe Creative Suite is essential.
• Team Player:
  Collaborative and proactive, you work well independently and as part of a multidisciplinary team.
• Preferably a Mother as you will have a deeper understanding of what a female's body goes through in the pre and post natal stages.

Why Join The Brand?

• Be part of a mission-driven start-up that is transforming women’s fitness and wellness.
• Collaborate with a passionate, supportive team dedicated to making a difference.
• Use your skills to empower women and build a community that values health, education, and innovation.

Your recruiter for this role is Heloise Nangle, Co-Founder at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.