Content Writer

A leading Singapore-based insurance client is seeking a skilled Content Writer with a strong background in copywriting and content creation, particularly within the insurance industry. You will play a crucial role in crafting engaging content that enhances brand presence and connects with target audiences.

RESPONSIBILITIES

• Create high-quality, engaging, and persuasive content for various platforms, including websites, marketing materials, and social media.
• Conduct thorough research to understand the insurance industry and target audience needs.
• Collaborate with cross-functional teams, including designers and marketing professionals, to ensure content aligns with overall strategies and brand guidelines.
• Edit and proofread content to ensure clarity, quality, and adherence to brand voice.
• Stay updated on industry trends and best practices to inform content development.
• Track and analyze content performance metrics to refine writing strategies and improve engagement.

• Proven experience in copywriting and content creation, preferably within the insurance or financial sector.
• Strong writing, editing, and proofreading skills with a keen eye for detail.
• Ability to work independently and manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Familiarity with SEO best practices is a plus.