3-4 years of content writing experience, Experience with data-driven content creation, Familiarity with SEO and Webflow, Strong analytical and writing skills.
Key responsabilities:
Create data-driven rental market reports
Write and manage SEO-optimised blog content
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Company/client overview:The client is a leading Australian short-term property management rental company.
About the role:
We are seeking a talented and proactive Content Specialist to join the team. In this role, you’ll create engaging, data-driven content for an Australian audience. Your primary responsibilities will include developing Short-Term Rental Market Reports, crafting SEO-optimised blog posts, and assisting with social media content. You will leverage tools like Webflow, AirDNA, Transparent Data, Google Sheets, and ChatGPT to streamline content creation while adhering to our client's brand guidelines and tone of voice.
Responsibilities
● Research, analyse, and interpret short-term rental market data using tools such as AirDNA and Transparent Data to create insightful and engaging market reports with a positive spin. ● Write SEO-optimised blog posts based on detailed briefs provided by the marketing team. ● Format, upload, and manage content on our Webflow CMS platform ensuring it aligns with brand standards. ● Use ChatGPT to assist with drafting content while maintaining consistency with our brand guidelines and tone of voice. ● Collaborate with the marketing team to ensure content aligns with broader business objectives. ● Organise and analyse data for reports and content workflows using Google Sheets. ● Support the creation and scheduling of social media content, ensuring alignment with overall campaigns. ● Potentially assist with HubSpot tasks (e.g., content workflows or CRM updates).
Requirements
● 3-4 years of content writing or marketing experience, with a focus on research-based or data-driven content. ● Experience writing for English-speaking audiences (Australian market experience preferred).
● Strong research and analytical skills, with the ability to interpret data and craft compelling narratives. ● Excellent writing and editing skills with a sharp eye for grammar, punctuation, and tone suitable for an Australian audience. ● Familiarity with SEO principles and techniques for content optimisation. ● Proficiency in Webflow or similar CMS platforms (training can be provided) ● Basic knowledge of social media content creation and scheduling tools. ● Comfort using tools like AirDNA, Google Sheets/Docs, and ChatGPT.
Benefits
Independent Contractor Perks:
Permanent work from home
Immediate hiring
Steady freelance job
Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.
ZR_19701_JOB
Required profile
Experience
Level of experience:Mid-level (2-5 years)
Industry :
Human Resources, Staffing & Recruiting
Spoken language(s):
English
Check out the description to know which languages are mandatory.