Offer summary

Qualifications:

Bachelor’s degree in Marketing, Communications, Journalism, or a related field., 2+ years of experience in content creation or digital marketing., Strong writing, editing, and proofreading skills with familiarity in SEO best practices., Proficiency with content management systems and analytics tools like Google Analytics..

Key responsabilities:

Create, edit, and publish content across various platforms including blogs and social media.

Manage website content strategy and optimize content for SEO and engagement.

Coordinate with internal departments to ensure timely completion of content projects.

Monitor content performance using analytics tools and provide regular reports on effectiveness.

Job description

Recognized as one of the fastest growing companies in Tampa Bay and on the Inc. 5000 list of top privately held companies in the country for 10 years, DAS Health is seeking a full-time, remote Marketing Content Specialist to join our team!

The Marketing Content Specialist (FLSA Exempt role) will create, edit, and publish content across various platforms, ensuring alignment with brand messaging and company goals. They will manage website content strategy, collaborate with SEO and digital ad partners, and optimize content for engagement. This role also oversees social media, video content creation, and maintains a centralized content repository to support marketing efforts.

Responsibilities:

Collaborate with the marketing team to create, edit, and publish content across various platforms, including blogs, social media, websites, newsletters, and promotional materials.
Ensure that all content aligns with brand guidelines, messaging, and company objectives.
Maintain an editorial calendar to manage content distribution schedules.
Coordinate with internal departments to ensure timely completion of content projects.
Manage content workflows, including approvals and revisions, ensuring projects meet deadlines and quality standards.
Own and manage website content strategy, ensuring updates align with SEO and brand objectives.
Optimize web content for search engines, using best practices to increase traffic and improve search rankings.
Act as the primary liaison with SEO and digital ad partners, implementing recommendations to improve website performance.
Perform keyword research to inform content creation and track SEO performance.
Use analytics tools (Google Analytics, social media insights, etc.) to monitor content performance and engagement metrics.
Provide regular reports on content effectiveness and suggest improvements based on data.
Manage and oversee organic social media strategy, including content planning, execution, and audience engagement.
Manage the creation and scheduling of social media posts, ensuring consistency in tone, messaging, and branding.
Engage with audiences on social platforms, responding to comments and messages in a timely manner.
Collaborate on paid media campaigns, ensuring ad content and landing pages align with broader marketing initiatives.
Support press and PR efforts, including drafting press releases and assisting with coordinating media outreach.
Organize and manage the company’s content library, including photos, graphics, videos, and documents.
Ensure all content is properly stored, tagged, and accessible for team use.

Oversee video and multimedia content, including light video production, editing, and working with designers/videographers.Conduct research to stay updated on industry trends, audience preferences, and competitors' strategies.
Propose new content ideas and formats based on research findings to keep content fresh and relevant.
Ensure all visual content aligns with the written messaging and overall brand identity.
Other duties, as required.

Requirements:

A bachelor’s degree in Marketing, Communications, Journalism, or a related field is required.
2+ years of experience in content creation, digital marketing, or a similar role.
Strong writing, editing, and proofreading skills.
Familiarity with SEO best practices and content optimization.
Proficiency with content management systems (CMS), websites, and social media platforms.
Experience with project management and ability to manage multiple tasks simultaneously.
Understanding analytics tools (e.g., Google Analytics) to track content performance.
Ability to analyze content performance metrics and adjust strategies accordingly
Familiarity with paid media and PR strategies.
Basic video production and editing skills are a plus.

What We Offer

For full-time opportunities, we offer:

Work Remotely (unless otherwise specified) with Work from Home Allowance Competitive pay with discretionary bonus opportunities Flexible Time Off Continued Education Reimbursements Company Paid Health Benefits for employees and family 401k with Employer Match Mental Health Services Parental Leave

About DAS:

DAS Health is a leading provider of Health IT and management solutions and a trusted consultant to many physician groups, hospitals and healthcare systems across North America. For more than a decade, DAS Health has been bridging the gap between regulatory compliance, business goals and personal service, empowering our clients to deliver more patient-centric care, protect their earnings and increase profitability.

As part of our commitment to the privacy of our job applicants, please review the DAS Health Privacy Notice (https://dashealth.com/Employment-Privacy-Notice/) and kindly acknowledge on your application that you have read and understand the policy. By doing so, you demonstrate your commitment to our values and your understanding of how we manage and protect your personal information.

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