Offer summary

Qualifications:

5+ years of experience in product marketing., Strong analytical skills and data-driven insights., Exceptional communication and storytelling abilities., Demonstrated success in go-to-market strategies..

Key responsabilities:

Develop and execute go-to-market strategies.

Create compelling product positioning and messaging.

Bright Data is the world’s largest data collection platform dedicated to helping all businesses view the Internet just like their consumers and potential consumers do each and every day. We help global brands gather publicly available web data in an ethical manner and transform unstructured data (e.g., HTML) into structured data (e.g., xl). Working with over 15,000 customers, including market-leaders from the Fortune 500 space, the company’s first-of-its-kind data collection platform enables clients to view the internet in complete transparency, no matter where they are based in the world. By scouring the web through the eyes of the consumer, organizations can collect data at scale and gain a real and accurate perspective of how their customers are interacting with their brand and with their competitors – without being blocked or served misleading information. This means organizations can now make better, faster, and more informed business decisions based on real-time competitive data - leveraging real net transparency.

Job description

Description

We are seeking a dynamic and results-oriented Senior Product Marketing Manager for our Infrastructure and API Products.

This role will be pivotal in driving the market success of our data solutions, including our industry-leading web scraping tools and infrastructure.

You will be responsible for developing and executing marketing strategies that communicate the value of our products, enhance customer engagement, and drive growth.

Responsibilities

Develop and execute go-to-market strategies for Bright Data’s scraping products, ensuring alignment with overall business goals
Create compelling product positioning and messaging that differentiates our solutions in the market.
Collaborate with product management to understand product features, roadmap, and customer needs.
Develop and manage marketing campaigns, and write the content and copy.
Monitor and analyze the performance of marketing initiatives, using data to optimize and report on results.
Work with sales teams to create effective sales tools and training materials.
Engage with customers and leads to gather feedback.

Requirements

5+ years of experience doing something similar in a company where the main person was a developer / engineer / data function.
Exceptional communication skills with a talent for storytelling, capable of translating complex technical concepts into clear and engaging messages tailored to diverse audiences.
Demonstrated success in designing and implementing effective go-to-market strategies.
Strong analytical skills with the ability to harness data-driven insights to inform decision-making and continually refine and optimize campaigns.

Required profile