Product Marketing Director - Financial Services

Workiva’s Product Marketing team leads the go-to-market strategy for Workiva's premier cloud-based financial and regulatory reporting platform tailored for investment firms, banks, and insurance companies across the globe. Workiva is seeking a Product Marketing Director  to create and manage global go-to-market efforts specifically targeting Financial Services - Banking, Insurance and Investments.

The Product Marketing Leader for Financial Service is a subject-matter expert who creates the go-to-market strategies for products and solutions in their area of expertise, including product positioning, marketing strategy, and sales enablement to drive buyer awareness and desired business outcomes. They lead product and solution launches cross-departmentally and identifies and prioritizes product features while providing consulting and management support to the assigned business initiative.

What You'll Do

• Create a go-to-market strategy for assigned products, markets, and solutions, and ensure that execution of the plan drives business goals

• Manage platform and point-solution initiatives to focus sales efforts and ensure the achievement of revenue and profit goals for specific solutions

• Drive the development, execution, and delivery of thought leadership content (webinars, blogs, white papers, etc.) to advance credibility and awareness, and drive pipeline

• Collaborate with Product Management, Sales, Sales Operations, and Field Readiness for successful sales roll-outs of sales enablement and support tools

• Develop product positioning and complete competitive analysis

• Consult with customers in partnership with Product Management and Sales to explore product and market opportunities

• Identify key functional, ecosystem, and operational requirements to serve the targeted market better

• Provide consulting and management support to marketing and sales areas, identifying emerging market opportunities

• Become an influencer through thought leadership exposure and speaking engagements across industry associations

What You'll Need

Minimum Requirements

• Bachelor’s Degree in marketing or related field

• 8+ years experience in product marketing, industry marketing, or corporate marketing

• Thorough working knowledge of the FInancial Services industry

Preferred Qualifications

• Experience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS) expertise

• Experience with industry technologies that service the relevant processes of the buyer persona 

• Proficiency in implementing product-led growth go-to-market strategies, approaches, and tactics

• Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management

• Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success

• Strategic mindset with the ability to derive insights from data for decision-making

• Proven ability to innovate and optimize business-driven strategies

• Exceptional listening, communication, and program management skills

• Knowledge of European and global financial services markets - specifically focusing on the broader regulated reporting market within Investments, including external and internal reporting subprocesses.

Working Conditions & Travel Requirement

• Up to 30% travel for customer and internal meetings

• Reliable internet access for any period working remotely, not in a Workiva office