Senior Product Marketing Manager, Operations

Role Description

Responsibilities

• Launch Operations Leadership: Lead the operational framework for go-to-market launches, ensuring readiness across Product, Marketing, Sales, Enablement, and Customer Success. Partner with cross-functional teams to define timelines, align stakeholders, and meet launch criteria.
  • Develop and maintain company-wide launch playbooks, templates, and best practices.
  • Oversee the implementation of scalable processes to manage the complexity of launches effectively.
  • Act as the central point of coordination for product and solution launches, driving alignment and accountability across teams.
• Strategic Planning and Prioritization: Work closely with PMM leadership to design and execute planning processes, including investment frameworks, resource allocation, and OKRs.
  • Develop frameworks to prioritize launch initiatives based on market impact, organizational capacity, and strategic objectives.
• Program and Process Optimization: Identify, develop, and implement operational enhancements that enable the PMM team to partner effectively with Marketing, Sales, and Product.
  • Streamline workflows for launch readiness, from ideation to post-launch reporting.
  • Build scalable solutions for recurring PMM needs, such as stakeholder communications, performance reporting, and resource planning.
• Performance Metrics and Reporting: Establish and track key performance indicators (KPIs) for launch success and PMM efficiency.
  • Collaborate with analytics teams to measure product performance, adoption rates, and go-to-market outcomes.
  • Prepare summaries for business reviews, leadership updates, and company all-hands meetings.
• Cross-Functional Enablement: Act as a connector across Product, Marketing, and Sales to drive clarity, alignment, and execution of key initiatives.
  • Facilitate discussions to navigate risks, resolve dependencies, and remove blockers during launch cycles.
• Communication Excellence: Write and deliver clear, concise internal communications, including plans, updates, and presentations, to align teams and build momentum for initiatives.

Requirements

• 5+ years of relevant experience in program management, product marketing, business operations, or consulting.
• 3+ years of experience leading product launches, with a strong understanding of go-to-market processes.
• Exceptional communication skills, with the ability to influence stakeholders and build trust across senior leadership.
• Proven ability to manage multiple priorities and thrive in fast-paced, ambiguous environments.
• Experience developing and implementing operational processes that drive efficiency and clarity.