Email Marketer

Job Title: Social Media & Email Marketing Lead 

(Full-Time, Remote)

About Us: Pro Coffee Gear is a dynamic and rapidly expanding e-commerce company specializing in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. We pride ourselves on offering high-quality products alongside exceptional customer service to ensure that every coffee aficionado can enjoy the perfect cup.

Mission The Email Marketer will create, manage, and optimize email campaigns that support Pro Coffee Gear’s marketing efforts and drive customer engagement and conversions. They will leverage the Klaviyo platform to deliver personalized, targeted communication that enhances the customer experience and aligns with the company’s mission.

Outcomes

1. Customer Segmentation

   • Divide customer lists into smaller groups based on demographics, purchase history, engagement levels, and other criteria to send highly relevant emails.

2. Campaign Creation

   • Design, build, and/or optimize email campaigns with compelling visuals and copy.

3. Automation Workflows

   • Audit and improve automated email sequences like welcome series, abandoned cart reminders, post-purchase follow-ups, and win-back campaigns to engage customers at key points in their buying journey.

4. A/B Testing

   • Test different email variations (subject lines, content, design) to optimize open rates, click-through rates, and conversion rates.

5. Data Analysis and Reporting

   • Monitor campaign performance metrics like open rates, click-through rates, conversion rates, and ROI to identify areas for improvement and make data-driven decisions.

Traits and Habits

1. Data-Driven Marketer

   • Uses analytics to inform decisions and improve campaign performance.

2. Proficient in Klaviyo Platform

   • Demonstrates expertise in leveraging Klaviyo’s features for segmentation, automation, and performance optimization.

3. Organized and Deadline-Oriented

   • Maintains a structured approach to managing multiple campaigns simultaneously.

4. Collaborative Communicator

   • Effectively collaborates with cross-functional teams to ensure email campaigns align with broader marketing goals.

5. Adaptable Innovator

   • Continuously explores new strategies and technologies to enhance email marketing effectiveness.

6. Sense of Urgency

   • Acts with speed to capitalize on promotional opportunities and market trends.

Alignment

• Aligns with Pro Coffee Gear’s objective to increase customer engagement and conversions through targeted email marketing.

• Works closely with the marketing team to ensure email campaigns support overarching promotional strategies.

Please note: All applicants must submit their CV in English. CVs in other languages will automatically be disqualified.

At Pro Coffee Gear, we believe in the strength of diversity and equal opportunities for all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.