Advocacy Marketing Manager - External Affairs

Department: Marketing & Communications
Department detail: Connectivity for Good - External Affairs 
Location: London with hybrid working
Position type: Permanent; full-time 

What the hiring manager says
 

“We have an exciting opening for an experienced, enthusiastic, creative and analytical marketing manager to support the delivery of our External Affairs marketing activities. This is a great opportunity to work on multi-channel global campaigns, delivering real impact across regions across a range of topics including AI, climate and sustainability. 

For me, the ideal candidate will have strong experience in delivering advocacy marketing campaigns and has a good understanding of the mobile industry, with great communication skills. The right candidate will be passionate about digital, producing creative assets, and optimising impact through data analysis."

Kylinda Chilcott, Marketing Director, External Affairs

About the Team

The External Affairs Marketing team represent one of the GSMA’s flagship advocacy programmes. The team works with the mobile industry to tackle some of society’s most significant challenges by building partnerships with governments, international organisations, and the private sector worldwide. Providing a single voice for the mobile industry, the team also seeks to highlight the positive impact mobile technologies and services are having on economies and societies. We work across multiple subject areas including AI, climate, international relations, sustainability and ESG.

The External Affairs team showcase the impact of the mobile industry at many high-level events such as the United Nations General Assembly, the World Economic Forum Annual Meeting, W20 and of course across the GSMA’s MWC and M360 series of events.

About the Role

The External Affairs Marketing Manager will work across the team to deliver the strategic marketing priorities of the programme. This includes strengthening the mobile industry’s contribution to a better future for all and promoting their work to policymakers, governments, regulators, international organisations and UN agencies. They will support in delivering these priorities to raise awareness and engage policy influencers and B2B audiences to encourage a positive perception of the mobile industry on a global, regional and in-country level. 

Reporting into the Senior Marketing Manager and working closely with the rest of the global marketing team, the Marketing Manager will consistently deliver high quality communications that are on-message, creative, innovative, and on-brand. 

The successful applicant will also be expected to build strong relationships with internal teams and external agencies to deliver a best-in-class digital experience for our audiences whilst supporting budget management, monitoring quality, reporting on impact and delivering on timelines.

About You

• Your professional background is in delivering advocacy marketing communications to engage a B2B, government and international organisations audience. As such you will have a demonstrable track record of delivering high quality marketing campaigns targeting different audiences across multiple channels including social media and direct digital channels. 

• You will have a good understanding of content marketing best practices for web, email and social media, with experience in building emails and building and editing websites using relevant software. It would be ideal if you have knowledge of how to run campaigns that drive website traffic across multiple channels and experience measuring campaign impact. You are able to devise effective marketing delivery plans within limited budgets and manage the execution thereof.

• You are a conceptual thinker with a flair for engagement and communications who is results focused and is comfortable collaborating and supporting across teams in a complex matrix organisation. You thrive on working within in a small, motivated team with a team first ethos and experience working in an international environment with geographically dispersed colleagues.

• You will have strong writing skills: messaging and narrative development as well as social media and website copy. You can show where you have been able to support a creative campaign from research and strategy development through to delivery and evaluation.

• You are proficient in Adobe Photoshop, Salesforce Marketing Cloud, Google Analytics and WordPress. Knowledge of the mobile industry and the policy and regulatory environment are a desirable.

• You have experience of supporting high-level events and exhibitions and have the ability to travel, should the role require it.

Contract type

Worker type

What We Offer

Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.

In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.

To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.

Being You at the GSMA

We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.

GSMA Values

Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.

Passionately driven

We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.

Insightful leaders

We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.

Stronger together

We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.

Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.